Define Training strategy per Brand; Develop Training tools and train the Trainers; Ensure Retail Excellence at the POS by defining specific Retail & Education action plans; Improve BA’s efficiency in the POS; Define and supervise coaching programs for best BA’s; Manage and contribute to the development of Retail and Education expertise of all field teams; Manage budget of Retail & Education per brand in their training costs and Training tools; Ensure the sellouts results, market share, Retail KPI’s and Retail Excellence (Mystery Shopper result, evaluation of BA’s); Managing and coordinate the education team

Business case & ROI development; Responsible for Sell In & Sell out, Commercial Budget management & client P&L; Create, maintain and develop strong relationships and negotiation; Implementing commercial brands policy, promotional and trade plan; Responsible for achieving and improving Market share per brand

Manage all details related to business (forecasting, new launches, promotional activities, new POS opening, budgets management and P&L); Business modelling & manage the distribution and brands exclusive policy in beauty salons and spa channels; Product and market opportunity development; Trade marketing; Customer strategy and competitor analysis, PR & MediaManage the education team; Responsible for training and education for Aestheticians and Beauty Advisors