At Knix, I excel in executing social media strategies for heightened brand awareness, engagement, and overall channel growth to meet our yearly KPIs. My creative approach results in compelling content that fosters audience connection and builds brand trust. Additionally, I track social media metrics, providing valuable insights to optimize strategies and showcase campaign impact.I am passionate about curating strong storytelling content moments that offers the Knix community a fresh… Show more At Knix, I excel in executing social media strategies for heightened brand awareness, engagement, and overall channel growth to meet our yearly KPIs. My creative approach results in compelling content that fosters audience connection and builds brand trust. Additionally, I track social media metrics, providing valuable insights to optimize strategies and showcase campaign impact.I am passionate about curating strong storytelling content moments that offers the Knix community a fresh interaction with the brand, aligning with our innovative products and core mission. Show less

Initiated and executed marketing strategies aimed at enhancing product visibility and brand awareness. Achieved a notable increase of Instagram followers, introducing innovative social media approaches to streamline brand identity and realign KPIs with new targets.Expanded brand presence to TikTok, tapping into an additional social media channel for increased discovery. Led the creation of content, meticulously planned social feeds, and orchestrated collaborations across all social… Show more Initiated and executed marketing strategies aimed at enhancing product visibility and brand awareness. Achieved a notable increase of Instagram followers, introducing innovative social media approaches to streamline brand identity and realign KPIs with new targets.Expanded brand presence to TikTok, tapping into an additional social media channel for increased discovery. Led the creation of content, meticulously planned social feeds, and orchestrated collaborations across all social media channels. Proactively monitored brand mentions across all social platforms, engaging with users daily to strengthen consumer connections. Show less

Managed and monitored goals and KPIs for a portfolio of high-profile clients, ensuring the timely and comprehensive delivery of campaigns. Provided crucial insights to the planning team for informed proposals and planning recommendations. Collaborated internally to develop top-tier deliverables and reporting for clients, utilizing available technology platforms and services. Proficient in various social platforms, demonstrating a strong ability to cultivate professional business relationships… Show more Managed and monitored goals and KPIs for a portfolio of high-profile clients, ensuring the timely and comprehensive delivery of campaigns. Provided crucial insights to the planning team for informed proposals and planning recommendations. Collaborated internally to develop top-tier deliverables and reporting for clients, utilizing available technology platforms and services. Proficient in various social platforms, demonstrating a strong ability to cultivate professional business relationships with a client-service focus.Received recognition from colleagues for consistently surpassing client expectations by expediting urgent requests. Show less

Oversaw end-to-end responsibilities for the development, implementation, launch, monitoring, optimization, and reporting of social media advertising campaigns for multiple high-profile clients. Spearheaded the planning and execution of a high-profile client's largest campaign of the year, achieving double the engagement rate compared to the previous fiscal year.

Created and implemented comprehensive media strategies for diverse accounts across multiple channels, driving brand awareness and revenue growth. Effectively managed multi-million-dollar budgets, optimizing ROI for clients' media investments.Led the development of English and French media plans targeting key Canadian markets, taking complete ownership of advertising budgets, with responsibilities extending to budgets of up to $8M. Conducted regular meetings with media sales and industry… Show more Created and implemented comprehensive media strategies for diverse accounts across multiple channels, driving brand awareness and revenue growth. Effectively managed multi-million-dollar budgets, optimizing ROI for clients' media investments.Led the development of English and French media plans targeting key Canadian markets, taking complete ownership of advertising budgets, with responsibilities extending to budgets of up to $8M. Conducted regular meetings with media sales and industry representatives, proactively exploring strategic ideas aligned with clients' business objectives. Show less

Maintained strong client relationships by engaging with existing account decision-makers to cultivate ongoing business. Additionally, I collaborated closely with the community management team to identify and connect with potential influencers for partnership opportunities. Working alongside senior brand strategists, I played a key role in developing comprehensive content strategies for various social media platforms. Furthermore, I successfully managed Instagram accounts for… Show more Maintained strong client relationships by engaging with existing account decision-makers to cultivate ongoing business. Additionally, I collaborated closely with the community management team to identify and connect with potential influencers for partnership opportunities. Working alongside senior brand strategists, I played a key role in developing comprehensive content strategies for various social media platforms. Furthermore, I successfully managed Instagram accounts for high-profile clients, overseeing accounts with up to 168k followers and actively participated in the development and execution of digital marketing plans for our clients. Show less