Managing variety of projects, related to Sales and Marketing, direct contribution to the company’s financial result through correct budgeting and amounts spending in relation to the implementation of Trade Marketing activities.Developing strategies for direct merchandising in stores (positioning of new products, distribution and arrangement of Display units and POP materials);Directs the settings of goals for the Sales Representatives and monitoring their execution Negotiates with the suppliers to assure execution of needed materials at the best quality and best priceDevelop Display units and POP materials: designs, organizing production and implementationWork over different projects about untraditional channels and untraditional way of offering Wrigley’s products there;Planning the Trade Marketing ActivitiesPreparing the budget for Trade Marketing activities and is responsible for its spending as plannedCoordinates the communication between the advertising agency and the Brand Managers, taking part in preparing the media plan and monitoring its executionTraining Field Force. Developed training programs and hold training sessions.Analyze the market development based on data from AC Nielsen

Building and management of the Sales team, planning and developing of Sales.

Building and Management of a team of Merchandisers (10 people), supervisors (3 ), salesmen (40); planning and developing sales and merchandising activities in the region, communication with wholesalers and retailers