BRAND MANAGEMENT- Brand development strategy - adapting the brand identity to the changes in the environment and the structures' development- Rebranding - new logos and visual identity- New marketing communication materialsDIGITAL MARKETING- New websites - information architecture and webdesign concept- Content strategy and communication plan for social mediaCREATIVE MANAGEMENT- Creative insight briefs for all rebranding and webdesign projects- Photo and video production (trailers and interviews) - briefs, screenplays- Copyright for marketing materials PROJECT MANAGEMENT- Management of a team for all projects related to graphic design, photo and video production, website development- Planning, controlling and signing-off the work

- Brand recognition strategy - New logo and visual identity- New corporate communication materials

Creation of a new brand of honey for the French market.BRAND MANAGEMENT- Consumer survey and competitor`s analysis- Creation of innovative brand concept - ecological, educational and digital project focused on food safety and traceability and acting for the honeybees preservation. Each jar of honey is traced to its beehive using a code connected to a blockchain. The customers are given the opportunity to adopt a beehive and follow the production of their own honey.- Brand name proposition. Trade mark and domain registration - Brand logo and package design conceptCREATIVE MANAGEMENT- Briefs and insights for all creative teams work - logo, package, webdesign, photo and video productionDIGITAL MARKETING- Concept for custom made website - information architecture, webdesign, functionalities and CMS - Content strategy and copy writing for website and social mediaPROJECT MANAGEMENT- Selection and management of a team and development of responsibility structure- Scope definition for all work packages - Planning, controlling, testing and signing-off the work- Contract administration

MARKETING PROJECT- Niche marketing strategy - adapting the brand's strategy to the target market - Bulgarian youth and students aged 19 - 29- Annual marketing plan - campaigns proposition, budget planning, execution and report- Marketing campaigns - ISIC Road Show at 25 universities in Bulgaria, Student Survival Kit, Party with ISIC, ISIC Mania- Negotiation of cross-marketing campaigns and sponsorships - Microsoft, Coca Cola, Nivea, Jacobs, Nestle- Marketing materials for print and web - creative management, briefs, copy-writing, planning and organizing the distributionPRODUCT DEVELOPMENT- Product development strategy - value proposition, benefit portfolio, academic and commercial partnerships- Bank co-brand negotiation with DSK bank - the DSK ISIC, DSC EYC and DSK ITIC cards- Commercial co-brand negotiation with Mtel - the Loop cardDIGITAL MARKETING- Concept for brand website and the mobile app My ISIC- Content management – copy-writing for website, social media, newsletter, blog- Social media marketing (20 K Facebook followers)- E-mail marketing (newsletter to 35 K subscribers)- Digital Ads - Facebook landing pages and AdWords