Daniela Kaneva Email & Phone Number

Varna, Bulgaria

BRAND MANAGEMENT- Brand development strategy - adapting the brand identity to the changes in the environment and the structures' development- Rebranding - new logos and visual identity- New marketing communication materialsDIGITAL MARKETING- New websites - information architecture and webdesign concept- Content strategy and communication plan for social.

Frederick, Maryland, United States

- Brand recognition strategy - New logo and visual identity- New corporate communication materials

France And Bulgaria

Creation of a new brand of honey for the French market.BRAND MANAGEMENT- Consumer survey and competitor`s analysis- Creation of innovative brand concept - ecological, educational and digital project focused on food safety and traceability and acting for the honeybees preservation. Each jar of honey is traced to its beehive using a code connected to a.

Varna, Bulgaria

MARKETING PROJECT- Niche marketing strategy - adapting the brand's strategy to the target market - Bulgarian youth and students aged 19 - 29- Annual marketing plan - campaigns proposition, budget planning, execution and report- Marketing campaigns - ISIC Road Show at 25 universities in Bulgaria, Student Survival Kit, Party with ISIC, ISIC Mania.

Master'S Degree, Business Administration And Management, General

Activities and Societies: - Concept, development and management of tourism and cultural projects - Product development - Niche marketing.

Economics Of Tourism

Activities and Societies: - Economics theory - Statistics - Accountancy - Law - Finances - Marketing - Business management - Economics of.