Daniela Lopez Email & Phone Number

Remote

PROJECT MANAGEMENT- Coordinate with third-party vendors and freelancers to ensure timely delivery of assets for product launches. Perform quality assurance checks to ensure compliance with channel and brand messaging best practices.GROWTH ACQUISITION- Identify opportunities and manage initiatives to increase signups through HubSpot's 100+ product pages.SEO- Boost organic traffic and share of voice by leveraging schema markup, on-page SEO techniques, competitive research, and Core Web Vital optimizations.- Monitor and report on organic traffic, keyword rankings, and conversions using Google Search Console and Looker/Google Data Studio.- Identify, present, and action opportunities for conversion rate optimization in collaboration with UX and product management teams.- Research, develop, and publish search-optimized content in support of new product launches.CRO- Collaborate cross-functionally with Web Strategy and UX teams to implement and track conversion rate optimization strategies.REPORTING- Monitor and analyze traffic, keyword, and conversion rate (CVR) performance to identify risks and opportunities.- Utilize Ahrefs, SEMrush, Google Search Console, and Looker for reporting validation and forecasting the impact of planned projects.DIGITAL MARKETING- Partner with leadership and product marketing teams to optimize new product launches through SEO and content writing support.COPYWRITING- Define new product positioning and create compliant content aligned with legal guidelines and brand voice.- Manage multiple content projects concurrently with a focus on prioritization and quality assurance.

BUSINESS DEVELOPMENT- Successfully increased client's investment with GPO by 300% through effective relationship management.CONTENT MARKETING- Developed client content plans and roadmaps based on comprehensive key phrase research and competitive gap analyses.PROJECT MANAGEMENT- Led and mentored a team of over 10 freelancers, overseeing the production and delivery of 500+ blogs annually.ON-PAGE SEO- Implemented strategic optimizations for a retail client's blog and web content, resulting in an outstanding 600% surge in organic search traffic from 2019 to 2020.CROSS-FUNCTIONAL COLLABORATION- Collaborated extensively with sales and marketing teams to create diverse content promoting GPO's SaaS offerings. This included designing effective sales decks, LinkedIn campaigns, SEO audits, and blogs.

Austin, Texas Metropolitan Area

EDUCATION- Supported senior teaching staff with grading assignments and enriching lesson content with my expertise where relevant.- Worked one-on-one with students to resolve doubts and expand on interest areas.

Remote

TECHNICAL WRITING:- Created UX and blog copy for both external and internal communications, playing a key role in shaping the voice and foundational content of an early-stage startup.- Developed social, search, and display campaigns to promote new product launches, promotions, and branded content.- Collaborated with sales and product teams to create content targeting upmarket, B2B customers, striking the right balance between technically sound and client-friendly copy.BRANDING:- Led Datagran's initial content efforts and crafted original brand style guidelines.

Austin, Texas Area

CREATIVE COPYWRITING:- Supported the senior creative team in crafting engaging social and out-of-home (OOH) copy for our leading client, car2go.- Authored a captivating "Ghost Tours" series in a podcast-like format for car2go's Halloween 2017 activation.- Assisted in various production events, including video shoots and audio recordings.COLLABORATION:- Collaborated closely with the art director to generate compelling concepts for new business pitches and external marketing materials.PRODUCTION ASSISTANCE:- Provided valuable administrative support during production, encompassing tasks such as sourcing props/locations, talent management, reviewing audio assets, and ensuring seamless operations on set.

Austin, Texas Area

Bachelor Of Science (B.S.), Advertising, With A Minor In Business

Activities and Societies: - Texas Creative (Portfolio Program) - Minutemen Creatives - UT Waterski Team

Business Administration And Management, General

I engaged in immersive graduate-level courses, diving into the sports product industry. These courses gave me a foundational understanding.