PROJECT MANAGEMENT- Coordinate with third-party vendors and freelancers to ensure timely delivery of assets for product launches. Perform quality assurance checks to ensure compliance with channel and brand messaging best practices.GROWTH ACQUISITION- Identify opportunities and manage initiatives to increase signups through HubSpot's 100+ product pages.SEO- Boost organic traffic and share of voice by leveraging schema markup, on-page SEO techniques, competitive research, and Core Web Vital optimizations.- Monitor and report on organic traffic, keyword rankings, and conversions using Google Search Console and Looker/Google Data Studio.- Identify, present, and action opportunities for conversion rate optimization in collaboration with UX and product management teams.- Research, develop, and publish search-optimized content in support of new product launches.CRO- Collaborate cross-functionally with Web Strategy and UX teams to implement and track conversion rate optimization strategies.REPORTING- Monitor and analyze traffic, keyword, and conversion rate (CVR) performance to identify risks and opportunities.- Utilize Ahrefs, SEMrush, Google Search Console, and Looker for reporting validation and forecasting the impact of planned projects.DIGITAL MARKETING- Partner with leadership and product marketing teams to optimize new product launches through SEO and content writing support.COPYWRITING- Define new product positioning and create compliant content aligned with legal guidelines and brand voice.- Manage multiple content projects concurrently with a focus on prioritization and quality assurance.

BUSINESS DEVELOPMENT- Successfully increased client's investment with GPO by 300% through effective relationship management.CONTENT MARKETING- Developed client content plans and roadmaps based on comprehensive key phrase research and competitive gap analyses.PROJECT MANAGEMENT- Led and mentored a team of over 10 freelancers, overseeing the production and delivery of 500+ blogs annually.ON-PAGE SEO- Implemented strategic optimizations for a retail client's blog and web content, resulting in an outstanding 600% surge in organic search traffic from 2019 to 2020.CROSS-FUNCTIONAL COLLABORATION- Collaborated extensively with sales and marketing teams to create diverse content promoting GPO's SaaS offerings. This included designing effective sales decks, LinkedIn campaigns, SEO audits, and blogs.

EDUCATION- Supported senior teaching staff with grading assignments and enriching lesson content with my expertise where relevant.- Worked one-on-one with students to resolve doubts and expand on interest areas.

TECHNICAL WRITING:- Created UX and blog copy for both external and internal communications, playing a key role in shaping the voice and foundational content of an early-stage startup.- Developed social, search, and display campaigns to promote new product launches, promotions, and branded content.- Collaborated with sales and product teams to create content targeting upmarket, B2B customers, striking the right balance between technically sound and client-friendly copy.BRANDING:- Led Datagran's initial content efforts and crafted original brand style guidelines.

CREATIVE COPYWRITING:- Supported the senior creative team in crafting engaging social and out-of-home (OOH) copy for our leading client, car2go.- Authored a captivating "Ghost Tours" series in a podcast-like format for car2go's Halloween 2017 activation.- Assisted in various production events, including video shoots and audio recordings.COLLABORATION:- Collaborated closely with the art director to generate compelling concepts for new business pitches and external marketing materials.PRODUCTION ASSISTANCE:- Provided valuable administrative support during production, encompassing tasks such as sourcing props/locations, talent management, reviewing audio assets, and ensuring seamless operations on set.