Brand Marketing Manager  Developed and implemented enhanced action plans for the company’s portfolio, on edible oil brands category Monitored and analyzed market trends and products to identify areas of optimization and development; Evaluated and supported marketing plans to align with brand strategy and achieved annual operating goals Optimized marketing and communication budgets and designed communication strategy for company products  Coordinated the development and refinement of products image and product promotion of company’s brands on the local market  Recommended portfolio strategy by defining quantitative objectives Created and maintained enhanced agency and partner relationshipsAchievements: Gained market share and successfully became market leader on the local market upon Untdelemn de la Bunica rebranding project design and implementation Launched Bunica Romania Facebook page and Untdelemn de la Bunica local website, also relaunched Expur corporate site.www.facebook.com/UntdelemnDeLaBunicaRomaniawww.untdelemnbunica.ro

 Planned and managed implementation of all elements in brand strategy: portfolio, packaging, price, communication, promotion and media plan Reduced annual marketing costs by implementing innovative, “out of the box” marketing solutions  Organized development of media initiatives and advertising, created budgets and overall marketing plans  Conducted permanent comprehensive competitive analysis, recommended adjustments to company initiatives in response to market trends and ensured company continued to maintain a competitive edge Collaborated with marketing and sales team to create compelling and engaging sales support material to enhance the sale of products and promotions Coordinated PR and new product launch events Planned and implemented strategic in-store activities based on retail environmentPersonal Achievements: Obtained excellent Net Sales and market shares results thru accurate business management, strategic plans and proper implementation Successful implemented many marketing initiatives as per divisional strategy adapted for local market conditions  Fulfilled set objectives thru all Brand P&L KPIs Coordinated a CSR Project – Smiles Train - which donated a significant amount for the purpose of performing medical surgery for 60 children suffering of cleft palateAwards: Ad Print 2010 Award for the “Ajax Glass at Carrefour Entrance” project

Digital Champion, CP Romania Ensured that the global online strategy was implemented at the local level throughout all Colgate brands from a content, tone of voice and legal perspective Coordinated, planned and implemented online marketing campaigns (digital media, online displays, promotions, social media, SEM and SEO) Continuously trained brand teams in order to implement proper brand development and digital strategy  Managed the digital media budget Personal Achievements: Successfully coordinated a 10 people team including the IT and HR departments and translated the company’s intranet platform into Romanian Managed the translation and implementation of Colgate.com, Palmolive.com and Ajax.com into Romanian and launched the “.ro” domains for each brand Launched Facebook pages for Colgate and Palmolive Romania and reached established KPIs Accomplished excellent results in CTR figures and CP sites’ traffic in 2011  Coordinated important digital campaign: Colgate Smile O Meter, Keep Romania Smiling

Brand Management for Protex and Palmolive brands• Successful implementation of different marketing campaigns as per divisional strategy adapted for local market • Brand development coordination and media & promotions budgets management• Competitive environment analysis• Coordination of New Products launch events and PR eventsAwards:  You Can Make a Difference CP Award, 2007, for gaining 7.0 extra market share points for Shower Gel Business after Summer Plan Campaign implementation

Media Services Buyer, February 2004 – March 2006 Acquire cost-efficient and budget-conscious advertising space, sponsorships, or product placement from media agencies Maintained excellent professional relationships with clients Delivered monthly data reports and specific analysis to Senior Management Identified business risks, critical issues and trends in assigned work, proposed and implemented solutions to improve existing working systems