• Audit existing social media accounts and websites and making recommended improvements,using Google Analytics and social media analytics.• Update basic text/content on websites, liaising with developers.• Research, plan and develop social media content for the company and clients and schedulecontent using Sprout Social social media management software.• Plan, upload and maintain data, project tracking and contact info in Podio and Proposify (CPBusiness Solutions CRM & Proposal Management Software).• Draft key messaging, media releases, newspaper articles, blogs, content and campaigns.• Sourcing and working with suppliers.• Book events and travel.• Assist with display set-up, transportation, planning, and tear down

● Maintained network with parliamentarian communications teams across the Americas and the Caribbean to coordinate events. ● Conceptualized and wrote digital content to maintain an active and engaging website. ● Improved social media presence through regular analyses of web and social media usage by developing social media content and coordinate its weekly dissemination through Twitter, Facebook, Flickr and YouTube.● Regularly monitor social media to interact with Member Parliaments and stakeholders.● Working collaboratively, planned and implemented program-related digital campaigns to support outreach and dissemination of information with members.● Supported the logistics and delivery of events and activities.● Ensured that all program-related digital communications plans and campaigns are aligned with corporate strategies, standards and objectives. ● Formatted and designed documents such as reports, toolkits, web banners, forms and templates.● Managed databases in MS Excel and in the CRM platform Zoho to segment target audiences for emailing.● Supported the maintenance of program files (electronic and hard copy archiving), and to updates of ParlAmericas’ directory of contacts and databases.

● Wrote and deliver pieces of communications promoting human rights for large target audiences (300,000) such as newsletters, e-actions, email appeals for funds, blogs and news for website.● Updated the communications monthly calendars.● Prioritized inter-departmental projects such as International Women's Day to deliver a set of communications products for supporters and donors.● Managed CRM and emailing platform Engaging Networks.● Directed communications to the most appropriate specialist function(s), issues and concerns for which a response is required, and providing advice, guidance and recommended solutions.● Monitored and reported on emailing and conversions using Google Analytics.

● Delivered communications and events strategy, defining event goals, objectives and specific implementation plans that promote Canada 150 in Colombia including the Canada Day celebration that resulted in:- Manage budget and sponsorships of 20 Canadian companies, decor, catering, A/V, entertainment and promotional material- Writing content to reach out to media outlets, achieving coverage from the top ten largest media organizations- Increased social media follower numbers by 50% and engaged key stakeholders through the six months of implementing the Canada 150 campaign- Coordinated the special edition Canada 150 in ‘Semana’ magazine (Colombian version of ‘Maclean's’) ● Developed the calendar of events across the Embassy, by frequently engaging with different departments, anticipating their needs, and scheduling events.● Developed a communications and digital strategy of the visit of the Canadian Minister of International Trade (2015-2017), Jean Francois Champagne, to Colombia, during which there was a successful coverage from the top newspapers and TV channels.● Handled media relations and media outreach for Embassy events for diverse Canadian clients including Immigration, Refugees and Citizenship Canada and Department of National Defence.● Monitored and reported on traditional and social media engagement.

● Produced and delivered communications strategies for international projects such as:- The State Visit of President of Colombia to the UK to meet the Queen of England (2016), maintained close communication with counterparts the UK Foreign and Commonwealth Office and media services.- The Royal Visit of The Prince of Wales and The Duchess of Cornwall (2014), coordinated 6 events in two main cities of Colombia.● Wrote press releases, media kits and briefing notes for media outlets in Colombia and the UKCoordinated the special edition magazine about the UK in Colombia (top political weekly magazine in Colombia, correspondent to Maclean's magazine) ● Led strategy and implementation on digital actions, including social media such as Facebook, Twitter, Youtube and Ambassador’s Blog.● Produced marketing material (videos and flyers) ● PR with stakeholders, senior diplomats, donors, supporters and media outlets.● Led internal communications strategy at the Embassy, particularly production of internal newsletters, boards, mailing, contests and other internal events (creating staff seminars, bringing external experts and sponsorship, to educate employees about corporate use of social media).● Monitored and reported on traditional and social media engagement. ● Leading the Press matters and team in absence of the Head of Press Team. Constantly responsible for a digital press assistant and interns of the section. ● Carrying out routine office management tasks, including budgeting, scheduling and filing.

● Coordinated marketing communications strategies to launch regional campaigns in South America, through promotional events educating the public on the charity’s work. ● Trained and motivated volunteers to facilitate providing information about animal welfare in the biggest agricultural fair held in Colombia. ● Directed incoming email and telephone calls and general customer service tasks.● Developed social media campaigns to create awareness and gain supporters of the animal welfare initiative. ● Coordinated production and post production of a temporary website to gather opinions of mayoral candidates about animal welfare (included tasks such as scheduling and hiring a video crew).

● Wrote content for internal and external products such as newsletters, press releases across different platforms such as websites and social media.● Supported implementation of strategic actions and events to position UK priorities in Colombian media outlets.● Maintained and expanded database of key contacts and stakeholders such as reporters, journalists and vendors.● Supported procurement tasks.