Daniela Santos Email & Phone Number

Brazil

• At e-Core, I had the opportunity to be part of a global team.• Participated in e-Core's M&A committee.• Conducted Market Analyses, Customer Analyses, Competitive Landscapes, and Competitive Analyses related to e-Core's services: AI solutions, digital operations, app development and platform modernization (Google Cloud and AWS).• Identified and used primary and trusted secondary research sources to develop accurate, objective, fact-based analyses.• Continuously monitored market trends, relevant research, and industry thought leaders.Employed a blend of quantitative and qualitative data analysis to generate precise, relevant, and actionable insights and recommendations aimed at enhancing e-Core's offerings.• Worked closely with the sales team. Conducted comprehensive research and evaluation of sales leads across various market segments, leveraging multiple information sources to assess potential customer conversion and analyze lead characteristics. I've worked with Zoominfo and Hubspot. I also delivered insights for offer development, competitive enablement content, deck narratives, battlecards, prospective customer information, and presentations.• Collaborated with the marketing and communication team to enhance branding, Go-to-Market strategies, and campaigns.• Developed competitive deliverables such as alerts, dashboards, newsletters, reports, and competitors' profiles. • Supported the marketing analytics team in restructuring the sales lifecycle within our CRM platform.• Collaborated with the Data Governance team to ensure the quality of CRM data.

· Monitored competitor activities to analyze respective capabilities and provide assessments.· Identified market trends and threats to the company's business.· Supported strategy, marketing, and sales teams with Market Analyses, Customer Analyses, Competitive Landscapes, and Competitive Analyses. · Developed and maintained an intelligence portal (sales enablement portal platform) to ensure knowledge retention and appropriate dissemination of information. · Managed intelligence production, sector-wide research reports, online intelligence summaries, and PowerPoint briefs.· Delivered competitive win/loss information and recommendations based on data analysis and feedback from the field.· Supported the sales team with research and evaluation of sales leads across various market segments, competitive materials, deal reviews, training development, and sales leads for each market segment.· Developed a standard process for research, analysis, content development, and delivery of findings.· Collaborated with the marketing and communication team to enhance branding, Go-to-Market strategies, and campaigns.

Florianópolis, Santa Catarina

• Conducted market and competitive intelligence research using primary and secondary data sources to produce reports that assess key findings related to competitors, market trends, policies, providers, sales leads, and consumer dynamics.• Conducted research and prepared reports on companies in diverse industries such as Agribusiness, Apparel Manufacturing, Tourism, Commerce, Construction, and others.• Provided strategic information that supported marketing and sales teams' goals. • Monitored market and competitors, created, and delivered daily alerts to help internal teams maintain awareness of competitor and industry developments.• Exercised a high level of independent judgment in deciding the scope of work, the direction, and the focus. • Created project management standards and implemented them across the organization.• Led projects in Market Intelligence for clients.• Recommend measures to improve processes, employee performance, and quality of service.Projects I've worked on: Business Observatory (Sebrae SC), Sebrae Rio Grande do Sul, and Sebrae São Paulo.

Belo Horizonte, Minas Gerais, Brasil

• Created events to contribute to the traditionally friendly and multilateral relations between Brazil and Russia and also with the intent to promote Russian culture across the state.• Assisted in the management of meetings between the public/private sector and the Russian High Commission.• Provided executive support to the High Commissioner.

Belo Horizonte, Minas Gerais, Brasil

• Developed market studies and internationalization plan to help economic and trade cooperation and the expansion of business. • Conducted Market opportunity analysis.

Belo Horizonte E Região, Brasil

Vitória E Região, Brasil

Developed strategic planning process across all teams/departments from the mission, vision, and values to strategic priorities, goals, KPIs, and initiatives. In addition, I've implemented best practices guided by the management excellence model (MEG) methodology.

Belo Horizonte E Região, Brasil

João Pinheiro Foundation (Fundação João Pinheiro, FJP) is an entity of the government of Minas Gerais.· Executed campaigns to enhance understanding of João Pinheiro Foundation initiatives.· Developed brochures and news releases for publication and dissemination of João Pinheiro Foundation initiatives such as public policy studies.· Arranged and coordinated press conferences.· Established and maintained effective relationships with media representatives.· Conducted special events, workshops, and seminars.· Co-responsible with the President's Office for the implementation of the Management Excellence Model (MEG) across the institution.· Developed a sustainable policy for implementing and managing socio-environmental culture within the institution.· Elaborated and executed institutional initiatives in articulation with public and private organizations.· Responsible for establishing, integrating, and developing networks in Brazil and abroad, with representatives of the government, the private sector, the third sector, and also the press to further the institution’s agenda.

Belo Horizonte E Região, Brasil

· Communication manager (Internally and externally). · Established an internal communications strategy in conjunction with senior managers.Ensured organisational initiatives and projects were successfully communicated to employees and stakeholders; · Developed content for a variety of internal communications mediums, such as a staff intranet, monthly magazine, or regular email bulletin. · Delivered presentations at organisational events. · Advised senior executives of developments throughout the organisation, either face to face or through regular written communication; organisation of institutional events. · Development of partnerships with government of Australia and Spain; elaboration and execution of institutional initiatives in articulation with public and private organisations.

Saint Julian’S, Malta

I worked as a Social Media Manager and as a Public Relations.

Belo Horizonte E Região, Brasil

Coordinate the webpage of the government about PPPs and prepare institutional materials such as releases, briefings and translate publications as models to be used.

Mestrado No Programa De Pós-Graduação Em Relações Internacionais (Ppgri), Public Diplomacy And Private Sector Corporations, A

Dissertação: KREMLIN ON-AIR: the state-sponsored English-language news network RT as a tool of the Russian public diplomacy.

Journalism, Mass Communication/Media Studies, A

Activities and Societies: DCE, CORAL E TEATRODissertação "Híbrido Informativo: Uma Proposta de Jornal para Instituição de Ensino.