Daniela Pereyra Email & Phone Number

Argentina

- Lead Strategic Projects: Drive impactful collaborations with partner agencies to enhance the brand presence of Tiendanube Evolución in the Mid-Market ecommerce segment.- Joint Business Plans (JBPs): Develop and manage JBPs with partner agencies, setting joint goals, crafting strategic roadmaps, and implementing commercial plans with incentive structures for milestone achievements.- Project Allocation & Supervision: Assign exclusive projects to partner agencies, ensuring successful launches for new and existing Tiendanube Evolución brands.- Cross-Functional Collaboration: Work collaboratively with teams like Sales, Brand & Comms, and Affiliates to deliver initiatives that add value to Tiendanube's partner program.- Business Metrics Analysis: Analyze business metrics to meet referral-driven lead generation and conversion targets, ensuring the success of partner agency collaborations.

Argentina

During my internship at Google, I worked as an Account Manager for 3 LATAM client portfolios: SMB, Mid-Market, and App Developers. As the owner of these portfolios, my focus was on driving client growth through strategic consulting, identifying solutions based on their needs using Google's product network. Key clients included Banco Macro, Fratelli Branca, Jazmín Chebar, and Renová Tu Vestidor.In 8 months:- Developed and presented Joint Business Plans (JBPs) for Mid-Market clients, resulting in a +100% Upsell and impacting revenue growth, meeting digital product adoption targets, and enhancing advertisers' digital maturity.- Planned and supervised the execution of digital marketing strategies, including Always On & Full Funnel campaigns, branding and performance on YouTube, among others.- Trained advertisers in advanced strategies for Google Ads Applications focused on downloads and/or in-app engagement.

- Survey of discrepancies in the billing system- Generation of reports to support the fulfillment of sales objectives- Processing of cancellation requests, rotations and modifications of the units requested by the clients

Buenos Aires, Provincia De Buenos Aires, Argentina

- Cross-functional work for the creation of omnichannel sales strategies for different digital platforms.- Execute the content strategy of the assigned accounts and analyze the main KPIs.- My scope included copywriting, graphic content and social media management. Key tools: Canva, Facebook Creator Studio, Trello, Google Analytics, Social Media Analytics, Cap Cut