Daniela Roberts Email & Phone Number

Integrated Marketing and Communications Professional with extensive experience in financial services and wealth management. With a strength in designing effective marketing operating models, I am nimble, results driven, commercial and creative and enjoy working in fast paced environments. Strength in Strategic Marketing – designing and embedding innovative go-to-market strategies aligned to business priorities. I have a solid track record of identifying new areas and channels for growth and use data driven insights and proven approaches to deliver considered, effective programs. Communications Strategy – well versed in developing engaging external and internal communication strategies that position a diverse range of business propositions in the market.Campaign and Strategy Development – extensive experience in developing innovative traditional and digital B2B and B2C marketing, advertising, communications programs connecting to business strategy. Brand Management – brand custodian with deep experience working in businesses with multi-brands and complex segments. Strong ability to develop tailored strategies to support unique propositions. Media and Public Relations – experienced in working with a range of media outletsDesigning Marketing Operating Models – strength in designing effective marketing operating models. Stakeholder Management – extensive experience working with executives and C-suite levels. Strong Leadership – sound experience in leading, managing, coaching and mentoring teams of marketing, communications and events professionals. Representation at leadership level.Commercial Acumen – commercially-sound marketer with strong skills in setting and managing budgets and strong ROI analysis against initiatives.

Listed skills include Marketing, Marketing Strategy, Management, Marketing Communications, and 7 others.