Brand Strategist And Marketing Specialist
Current- Managed and developed Groupy’s Shopify-based e-commerce platform, creating a visually appealing, user-friendly website, and maintaining over 700 product listings, handling merchandising, pricing, and copywriting.- Set up and configured Shopify POS systems, ensuring seamless in-store operations, including payment processing and device management.- Implemented e-commerce functionality by integrating Shopify with other platforms, resulting in increased online sales (Instagram, Amazon, Shopify, Chairish, Pinterest, Etsy, Facebook, Google)- Collaborated with the store owner to capture the store's vintage yet contemporary aesthetic in the website design.- Successfully registered and optimized the vintage store's presence on popular mapping platforms, including Google Maps and Apple Maps.- Managed day-to-day operations of the store and ensured the highest level of customer service and satisfaction.