Daniela Withaar Email & Phone Number

Boulder, Co, Us

Boulder, Colorado, United States

I manage political ad campaigns, optimize Pro-Animal Future's website for search, voter engagement, and fundraising, collaborate with external orgs and volunteers to write and publish blog posts, build and nurture high-quality contact lists, and develop persuasive email campaigns and automations.

Boulder, Colorado, United States

Clients: No Cow, BPN, Munk Pack, Country Archer, Diana's, Plunge, Yo! Egg, Nature's Life, Milton's, Wellfare, Best Behavior, Jukebox, Recess, Little Wild

Boulder, Colorado, United States

Execute strategic branding projects for CPG brands and early-stage startups including consumer segmentation / persona development, qual/quant consumer research, competitive audits, social listening, brand identity, design strategy, naming, copywriting, design testing, and mood boards.

Denver, Colorado, United States

Crafted and executed a communications and marketing strategy for a citizen-led ballot campaign which passed in Nov 2022 with a 70% yes vote. Built and managed the campaign's website on Wix. Directed and produced a 10 minute mini-documentary film. Designed outreach materials (flyers & yard signs), produced organic content for Facebook and Instagram, and created and managed paid YouTube and Google display campaigns which earned a total of 800K impressions and mobilized hundreds of thousands of young Denverites to get out and vote.

Remote

Performed social listening, brand/competitive analysis, & consumer research for a cultured meat startup. Translated data into recommendations to guide product development & brand strategy. Verified, collected, and manipulated stats related to [alt] meat sustainability for marketing purposes.

Remote

Responsible for creating and editing photo/video assets for social media and email marketingRecruited models, designed set and storyboards, led photo and video shoots outdoors and in-studio

Remote

Helped to grow an impact marketing campaign focused on designing viral social content distributed through values-aligned IG/TikTok influencers. Led a small market research team, supervised two student interns, led 15 semi-structured interviews on Zoom, and coded interview notes to uncover insights to guide content strategy.

Boulder, Colorado, United States

Executed a rebrand for a small CBD business by crafting brand strategy and designing and a new logo and product labels using Adobe Illustrator and Photoshop. Developed content pages for the website, led product photoshoots, and assisted with the development of a new product.

Boulder, Co

Wrote curriculum, purchased supplies, led activities and trainings, and taught 30 students weekly about sustainability. Participated on a small hiring committee and reviewed hundreds of applications for our selective program. Mentored 60 EcoReps as they organized educational events in the residence halls.

Boulder, Colorado, United States

Sorted recyclables at the on-campus recycling center and at a dozen major events on campus up to 35,000 attendees. Maintained cleanliness of equipment and facility, weighed & packed recycled materials, and recorded data in Excel.

Boulder

Canvassed 70 doors weekly to educate tenants about composting/recycling and gave out free bins. Established recycling/compost programs in two greek houses and gave two presentations to 50 tenants.

Boulder

Conducted policy research regarding waste management, EPR, and packaging legislation. Produced slide-decks, reports, and spreadsheets for internal use by CSO & sales team. Helped update supply chain mapping resources that inform the company’s LCA. Planned and designed a new marketing video about composting. Gave a zero waste training to employees to increase the in-office waste diversion rate.

Boulder, Co

Enforced Boulder’s Universal Zero Waste Ordinance and performed 10 waste audits for businesses. Photographed waste materials and used Photoshop to design 30 customized zero waste posters for restaurants. Monitored large event permits to check for compliance with the city waste ordinance.

Greater Denver Area

Campaigned to protect Indonesian rainforests from the palm oil industry & collected hundreds of petition signatures. Performed street and door canvassing to onboard new monthly donors and was named the top fundraiser in the country for three consecutive weeks.

Bachelor Of Arts - Ba, Environmental Studies, Gpa 3.85

Emphasis in Food Sustainability and Environmental Psychology

Bachelor Of Science - Bs, Marketing

B.S. in Business Administration, emphasis in Marketing Certificate in Entrepreneurial Studies