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As an impact-driven strategist, I empower campaigns and organizations to inspire people to vote for a kinder, cleaner, healthier, and more biodiverse future. I believe in the power of uncommon strategy and radical authenticity to create real disruption. At Pro-Animal Future, I'm working to end factory farming and mobilize voters to enact legal protection for animals who don't have a voice.
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Digital Strategy LeadPro-Animal FutureBoulder, Co, Us
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Digital Strategy LeadPax Fauna Apr 2024 - PresentBoulder, Colorado, United StatesI manage political ad campaigns, optimize Pro-Animal Future's website for search, voter engagement, and fundraising, collaborate with external orgs and volunteers to write and publish blog posts, build and nurture high-quality contact lists, and develop persuasive email campaigns and automations. -
Junior StrategistInteract Brands Aug 2022 - May 2023Boulder, Colorado, United StatesClients: No Cow, BPN, Munk Pack, Country Archer, Diana's, Plunge, Yo! Egg, Nature's Life, Milton's, Wellfare, Best Behavior, Jukebox, Recess, Little Wild -
Strategy InternInteract Brands May 2022 - Aug 2022Boulder, Colorado, United StatesExecute strategic branding projects for CPG brands and early-stage startups including consumer segmentation / persona development, qual/quant consumer research, competitive audits, social listening, brand identity, design strategy, naming, copywriting, design testing, and mood boards.
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Marketing And Digital Media ManagerWaste No More Denver Feb 2021 - Nov 2022Denver, Colorado, United StatesCrafted and executed a communications and marketing strategy for a citizen-led ballot campaign which passed in Nov 2022 with a 70% yes vote. Built and managed the campaign's website on Wix. Directed and produced a 10 minute mini-documentary film. Designed outreach materials (flyers & yard signs), produced organic content for Facebook and Instagram, and created and managed paid YouTube and Google display campaigns which earned a total of 800K impressions and mobilized hundreds of thousands of young Denverites to get out and vote. -
Associate Strategist (Freelance)Orbillion Bio (Yc W21) Dec 2021 - Apr 2022RemotePerformed social listening, brand/competitive analysis, & consumer research for a cultured meat startup. Translated data into recommendations to guide product development & brand strategy. Verified, collected, and manipulated stats related to [alt] meat sustainability for marketing purposes. -
Content CreatorAmazi Foods Sep 2021 - Nov 2021RemoteResponsible for creating and editing photo/video assets for social media and email marketingRecruited models, designed set and storyboards, led photo and video shoots outdoors and in-studio -
Marketing StrategistProject Eat Less Meat Feb 2021 - Jun 2021RemoteHelped to grow an impact marketing campaign focused on designing viral social content distributed through values-aligned IG/TikTok influencers. Led a small market research team, supervised two student interns, led 15 semi-structured interviews on Zoom, and coded interview notes to uncover insights to guide content strategy. -
Creative DirectorLittle Hemp Jun 2020 - Oct 2020Boulder, Colorado, United StatesExecuted a rebrand for a small CBD business by crafting brand strategy and designing and a new logo and product labels using Adobe Illustrator and Photoshop. Developed content pages for the website, led product photoshoots, and assisted with the development of a new product. -
Ecoreps Program CoordinatorUniversity Of Colorado May 2018 - May 2020Boulder, CoWrote curriculum, purchased supplies, led activities and trainings, and taught 30 students weekly about sustainability. Participated on a small hiring committee and reviewed hundreds of applications for our selective program. Mentored 60 EcoReps as they organized educational events in the residence halls. -
Zero Waste SpecialistCu Environmental Center Dec 2016 - May 2020Boulder, Colorado, United StatesSorted recyclables at the on-campus recycling center and at a dozen major events on campus up to 35,000 attendees. Maintained cleanliness of equipment and facility, weighed & packed recycled materials, and recorded data in Excel. -
Recycling Outreach LeadCu Environmental Center Dec 2016 - Apr 2020BoulderCanvassed 70 doors weekly to educate tenants about composting/recycling and gave out free bins. Established recycling/compost programs in two greek houses and gave two presentations to 50 tenants.
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Sustainability + Marketing InternEco-Products Jun 2019 - Nov 2019BoulderConducted policy research regarding waste management, EPR, and packaging legislation. Produced slide-decks, reports, and spreadsheets for internal use by CSO & sales team. Helped update supply chain mapping resources that inform the company’s LCA. Planned and designed a new marketing video about composting. Gave a zero waste training to employees to increase the in-office waste diversion rate. -
Zero Waste Support InternCity Of Boulder Jun 2017 - Jan 2018Boulder, CoEnforced Boulder’s Universal Zero Waste Ordinance and performed 10 waste audits for businesses. Photographed waste materials and used Photoshop to design 30 customized zero waste posters for restaurants. Monitored large event permits to check for compliance with the city waste ordinance. -
Frontline ActivistGreenpeace Apr 2016 - Sep 2016Greater Denver AreaCampaigned to protect Indonesian rainforests from the palm oil industry & collected hundreds of petition signatures. Performed street and door canvassing to onboard new monthly donors and was named the top fundraiser in the country for three consecutive weeks.
Daniela Withaar Skills
Daniela Withaar Education Details
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Gpa 3.85 -
Marketing
Frequently Asked Questions about Daniela Withaar
What company does Daniela Withaar work for?
Daniela Withaar works for Pro-Animal Future
What is Daniela Withaar's role at the current company?
Daniela Withaar's current role is Digital Strategy Lead.
What is Daniela Withaar's email address?
Daniela Withaar's email address is da****@****ado.edu
What is Daniela Withaar's direct phone number?
Daniela Withaar's direct phone number is 172028*****
What schools did Daniela Withaar attend?
Daniela Withaar attended University Of Colorado Boulder, University Of Colorado Boulder.
What skills is Daniela Withaar known for?
Daniela Withaar has skills like Environmental Awareness, Zero Waste Consulting, Nonprofit Organizations, Leadership, Adobe Photoshop, Environmental Auditing, Teaching, Environmental Education, Microsoft Excel, Customer Service, Microsoft Word, Social Media.
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