Strategic, consultative pre-sales resource on upmarket deals. Provide a strategic and technical solution directly tied to the value and impact to business needs, processes and future state goals. Storytelling approach. Internal Projects:*Created and authored team resource which helped to define team processes, onboard new hires and introduce efficiencies within the SA role. Resource utilization has extended to external teams such as post-SAs and HubSpot Academy. *Led pilot project to bridge gap between pre-sales and product in favor of creating fast and efficient collaboration on highest value/most technical deals. Authored and led research including surveys and 1:1 interviews to understand and address team needs, pains and ultimately piloted solution supported by PreSales and Product leaders. *Chosen to collaborate with leadership and coauthor team playbooks, best practices, role intro talk tracks and other best practices *Mentor to NAM and LATAM colleagues

Maternity leave

Marketing

I direct strategy and growth for Forrester's Analytics products, coaching and supporting the User and Agency NA/EU/LATAM sales teams, with high success in quarterly and annual quotas. My job includes creating training materials like playbooks and personas, frequently training sales teams, customizing pitch approaches on an account/industry/role basis, leading pitches, positioning the products to fit client needs, presenting POCs and telling compelling value stories to close the sale. My playbooks included marketing and prospecting materials - pre-written emails/content, specific uses cases, decks and marketable data points that sales can use in prospecting and lead acquisition efforts, or intro the product to enhance the full suite of other Forrester products being evaluated. I also provide customized demonstrations of Forrester’s digital data platform, introducing capabilities but also demonstrating the impact of our data on business objectives.

In addition to my previous responsibilities, I managed the renewal process for my entire book of business, conducting product review meetings, advising on product configuration, demonstrating service/product value, and driving renewal.I was chosen by the VP of Analytics to join the Client Engagement team. I worked to create guides around best practices for managing clients and presenting data and trained the broader Analytics Team. I also helped refine user personas and reposition the value-proposition for Consumer Technographics. Eventually, I was chosen by the VP of Analytics to join his new sales engineer team.

Leader in Financial Services and Retail industries. In addition to previous responsibilities, I also worked with the operations team to define/write survey content.

Leader in Retail industry. I managed a book Fortune 500 companies to apply data insights from quantitative and qualitative analysis to inform strategic business initiatives. I led strategy sessions with a range of clients from CMO’s to Analysts, and advised which methodologies were best suited to meet project objectives. I executed on every stage of the project life cycle for each client project, including data analysis and presentation of actionable insights to larger teams.

I scoped, managed, and consulted 20 CPG clients on design projects ranging from new packaging, redesign/rebranding, marketing materials, event booths, and customer profiling. I was responsible for the overall client relationship and client satisfaction on each individual project, as well as creating enrichment opportunities with my clients, with high success in achieving monthly quotas. I was also responsible for estimates/negotiations for each new project. My team included project managers and designers, who I directed to ensure project success and profitability.

I was one of only three LATAM consultants in the company, supporting all LATAM business.I managed a large book of business, specializing in CPG but also including Fin Serv and HC, to run - scope, design, analyze, present - qualitative research projects to support growth, retention and product strategies.Expert in qualitative research, communities, IDIs, focus groups — my research activities were designed to effectively connect and identify with Brazilian consumers, from Brazilian teens to senior Parkinson's patients, and most capture insights to support my clients’ business initiatives in region. I also “lived in” online communities, engaging with consumers in both English and Portuguese, to serve as the “voice of the customer” and present actionable insights to my clients.

Sales/RenewalsOperations manager