Daniela Bomfim Email & Phone Number

Santo André, Sp, Br

São Bernardo Do Campo

• Creation of strategic content focused on lead generation and brand strengthening;• Development of strategies for media channels, including advertising, promotions, public relations, and press advisory, aimed at expanding brand reach and impact;• Structuring digital strategies in collaboration with agencies, including SEM, SEO, SMM, and website content maintenance, monitoring performance metrics, and adjusting tactics to maximize results;• Identification, development, and management of suppliers and partners for the execution of the marketing plan, ensuring quality and timeliness of deliverables;• Continuous monitoring of the results of the actions established in the plan, suggesting corrections and adjustments as necessary to maximize efficiency;• Planning, development, and oversight of in-person and online events, such as trade shows, seminars, and webinars, ensuring the effectiveness of actions;• Responsible for analyzing and controlling the area’s KPIs, consolidating data such as leads, hit rate, CTR, CPC, among others, to guide strategic decision-making;• Review and approval of advertising creations developed by the agency, ensuring alignment with client needs and market trends.Results Achieved:✔️ After being promoted to Marketing Supervisor, I led the hiring of an advertising agency to enhance the company's communications across all marketing fronts. As a result of this initiative, in the first year, we achieved a 33% increase in the number of followers on LinkedIn, our primary social platform, and recorded a sales record from marketing channels, with a growth of 32% compared to the previous year.

São Paulo E Região, Brasil

• Ensure the correct use of the brand's visual identity in internal and external documents, promotional materials, visual communication, signage, and audiovisual material;• Coordinate the management of promotional items for internal and external clients, ensuring the appropriate selection and efficient delivery of promotional items;• Create, develop, and approve communication material for external and internal clients, ensuring the quality and consistency of messages and brand identity;• Develop, implement, and manage the satisfaction research process, collecting feedback and analyzing results to improve customer experience and internal processes;• Prepare and analyze business reports and conduct market data surveys, providing valuable insights for strategic decision-making;• Manage website maintenance, aligning it with corporate guidelines and ensuring continuous content updates and relevance;• Manage relationships with suppliers and partner agencies, ensuring that services and materials meet established standards and requirements;• Plan and oversee the execution of institutional events, including trade shows, exhibitions, inaugurations, training sessions, and workshops, ensuring efficient coordination and event success.

São Paulo E Região, Brasil

Receipt and checking of invoices, problem solving with supplier, servicegeneral the supplier, input control and office supply outlet.

Pós-Graduação Lato Sensu, Meeting And Event Planning

Bacharelado, Social Communication: Advertising And Marketing

Bacharelado, Administration With Emphasis In Marketing

Técnico, Logistics