Managing a team unit to achieve objectives of campaigning, advertising promotions of special fundraising initiatives, advertising media planning, creation of publications and graphic materials. • Increasing the brand awareness and Save the Children's reputation through the implementation of campaigning initiatives and related activities.• Working to sensitize through campaigning activities public opinion and media about topics related to children. • Contributing to the achievement of fundraising objectives, increasing brand awareness through "product" communication campaigns. • Contributing to increase the visibility of the Organization through an efficacy media planning in support of advertising campaigns. • Contributing to guarantee an integrated, consistency and efficacy communication through the creation of reports and institutional communication materials, in support of programming, advocacy and fundraising units.

I managed a team of 4 people, working on advertising, publications, video, media planning. My role concerned the creation of UNICEF advertising campaigns - on&offline - and the media strategy to spread them, according to the targets, with the achieve to create an alignment of the brand image, among different UNICEF activities, and to boost creative alternatives to traditional communication and activities. In particular, my role concerned: ➢ Defining and managing the communication budget, about advertising campaigns (on &offline)➢ Managing the definition of the creative campaigns (on radio, Tv, posters, print, etc) to promote both fundraising initiatives about emergencies, donations & gifts, and advocacy and campaigning, in order to involve people about children' rights.

➢ Planning offline and digital media promotion to boost fundraising and advocacy campaigns, maximizing visibility according the best opportunities on the market and looking for new opportunities and viral channels

➢ Creating publications about children and emergencies, in order to get attention on sensitive topics.➢ Creating video and galleries (photo-exibition and events) to sensitize potential prospect donors and house donors about UNICEF activities and emergencies.

Digital Marketing & Innovation:• Supporting the Organization’s digital strategies, helping to identify new digital and innovative channels for online promotion, optimizing costs and maximizing returns; • Supporting the launch of specific mini-websites (5x1000 from 2008/2011 - Inspired Gift website) or complex e-commerce store: www.regali.unicef.it RESPONSIBILITIES: Supporting digital marketing campaigns and specifically: • Planning online promotion activities from advocacy to FR activities,• Supporting acquisition campaigns on search engines both paid (SEM) and organic programs (SEO); • Managing the relationship with the external agency responsible for implementing both the online media plan and creative execution, • Planning the implementation of email marketing activities both house and prospect ones,• Supporting the promotion and the digital development strategies of special gifts:> "Inspired gifts" www.regaliperlavita.it, > "Bomboniere Unicef" (www.regali.unicef.it/bomboniere) and "liste nozze" (http://regali.unicef.it/index.php/lista-di-nozze) > and Cards & Gifts program (www.regali.unicef.it) and the development of new promotional strategies for specific initiatives "5x1000" (www.unicef.it/5x1000), "Sms solidale", advocacy campaigns and "Pledge initiatives". • Managing specific projects like to develope platforms (e-card platforms, sms box for 5x1000, sms-platform like donors' presents, etc etc) or launch of sites - managing design execution (5x1000 from 2008/2011 - Inspired Gift website 2008-2011). Supporting the production of content needed to develop online digital fundraising campaigns (dem, editorial promotional texts...) and to boost them viral on social network to optimize visibility (on twitter, facebook, pinterest).

CLIENTS: FOX, FOX LIFE, FOX CRIME, DEAKIDS, INDIPENDENT IDEAS.To manage a whole advertising project from the client's brief to the realization of tv spot or print campaign or ooh. To develop viral marketing and new communication's ways to engage people, to find solutions, problem solving and a big capacity of keeping good relashionships. To create a good creativity strategy to improve client's business, to involve and motivate creatives obtaining the best results.

To manage a whole advertising CAMPAIGN from the client's brief to the realization of TV spot or Print, Posters, below the line (shop totem, corner, leaflet) and web-viral campaigns.CLIENTS:RENAULT, AUTOSTRADE PER L'ITALIA, TRENTA ORE PER LA VITA, CINECITTA'DUE, PORTE DI ROMA, TEATRO DELL'OPERA... To develop viral marketing and new communication's ways to engage people, to find solutions, problem solving and a big capacity of keeping good relashionships. To create a good creativity strategy to improve client's business, to involve and motivate creatives obtaining the best results.