Daniela Chappell, Chom Email & Phone Number

Phoenix, Arizona, United States

• Responsible for driving revenue across defined territory AK, AZ, HI, ID, MT, ND, NE, NM, NV, SD, UT, WY by nurturing established accounts and building new accounts.• Regularly visit HCP offices, in person, within a defined sales territory to achieve budgeted sales volume and other established goals.• Utilize CRM for pre-call planning and post-call notes for effective territory management.• Partner with customers and prospects to understand their business needs and objectives.• Use own thorough knowledge of trends and key issues in the supplement field to identify relevant business opportunities.• Cultivate and maintain professional relationships with opinion leaders in the industry to maximize growth potential.• Provide feedback to company's leadership team to develop service optimizations and educational tools for HCPs.• Develop educational programs for HCPs and distributor through in-person lunch and learns.• Travel regionally and nationally to conferences and professionally represent Researched Nutritionals.• Utilize internal resources to ensure timely responses to customer inquiries.

Phoenix, Arizona, United States

• Managed HQ calls.• Strategically managed the business by developing, executing andevaluating business plans for the brands at the headquarter level. This included presenting and selling in new items, new product placement opportunities, developing impactful promotional strategies, and creating and executing on manufacturer and retailer goals. • Year to date brought in 29 new items to Sprouts including coffee, beverages, candy, chocolates and rice.• Brands include A Dozen Cousins, Bhakti Chai, Endangered Species Chocolates, Teeccinos, Frito Lay, Bitchin’ Sauce, Ceres, Culture Pop, Eat the Change, Enjoy Life, Feel Good Foods, Franklin Farms, High Brew, Honey Mamas, Joy Ride, Koia, Maple Hill, Mason Dixie, McConnel’s, NuTrail, Nuts for Cheese, Once upon a Farm, Orgain, Recess, Rip Van, Shaka, Simply Delish, Prince of Peace, Proud Source Water, The Daily Crave and others.• Maintained consistent communication with Sprouts and was responsive to real time needs. This included in-person and virtual meetings with buyers to present and sell in new items and troubleshoot any issues in real time.• Understood and utilized data such as SPINS, Nielsen, Power BI, store level void reports and distributor data to reach sales goals and meet manufacturer expectations.• Value-added, solution-oriented, positive and timely communication (both internally and externally). Followed up to an administrative team that was responsible for submitting contracts and account information. • Created and implemented promotional plans, new item launches, etc. This involved the careful orchestration of building, negotiating and documenting plans and then ensuring that the administrative team had what they needed to execute the promotional contract on time and error free. • Attended occasional national meetings, trade shows such as KeHE shows and Expo West, social events with brands and industry partners.

California, United States

-Met with buyers at natural food stores and supermarkets to secure space, sell-in product and cross-merchandise product. -Submitted paperwork for Key accounts with new items and promotional calendar.-Developed/maintained brand relationship.-Secured brand representation by managing category and supplier activities.-Created/maintained promotional calendar and secured in-store ads to promote the brand.-Sold in new product and exceeded sales goal by 35% year over year by creating promotions in catalogs offering MCB's and OI's to distributors and retailers.-Analyzed business and assortment.-Managed 20 key retailers including Sprouts, Whole Foods, Natural Grocers, Lassen's, Mother's, Mom's , Kroger, Albertson's, Rite Aid and 13 Distributors including UNFI, KeHE, Threshold, Frontier, Palko, Super Natural, Southern Herb and others.-Managed Broker firm (Presence) Managed broker firm Fedkamp and Emerson.-Coordinated with marketing to create advertising calendar and submitted AD's.

Los Angeles, California, United States

-Met with buyers at natural food stores and supermarkets to secure space, sell-in product and cross-merchandise product. -Developed/maintained brand relationship.-Secured brand representation by managing category and supplier activities.-Created/maintained promotional calendar and secured in-store ads to promote the brand.-Sold in new product and exceeded sales goal.-Analyzed business and assortment.-Managed 20 retailers and 13 Distributors including UNFI, KeHE, Threshold and Sprouts.

United States

-Streamlined the training process by creating a training brochure and Hyland’s H2U university.--Trained large groups of consumers, buyers, internal staff and store staff in Homeopathy and product line.-Met with buyers at natural food stores and supermarkets to secure space, sell-in product and cross-merchandise product. -Developed/maintained brand relationship-Secured brand representation by managing category and supplier activities for 150+ stores in Los Angeles, Santa Barbara, Tucson, Sedona, Flagstaff & Prescott areas.-Created/maintained promotional calendar and secured in-store ads to promote the brand.

-Created and managed promotional calendar, launched new products, managed visual components, managed instaltions of transparencies and cosmetic bays. -Management of sales team and sales goals. -Product training.-Management of demo rep programs.-Stock analysis and forecasting.

Huntington Beach, California, United States

• Created and managed promotional calendar for cosmetic lines, launched new products. • Managed sales team and sales goals. • Conducted makeovers and product training.• Operated point of sale.

Bachelors, Liberal Arts And Sciences/Liberal Studies, 3.8

Certificate, Homeopathy

Ba, Liberal Arts/Education

Bachelor'S Degree, English Language And Literature, General

Bachelor'S Degree, English Language And Literature, General, 3.8

Ba, English