Daniela Constantine Email & Phone Number

London Area, United Kingdom

Swavesey, England, United Kingdom

• Assist Brands in implementing a UK marketing strategy and NPD pipeline to effectively target desired consumer audiences and optimise revenue generation.• Development and execution of commercial strategies across both traditional and online channels including DtC, National and Independent retailers, and Marketplace. This en-compassed distribution strategies, promotional activities and through the line marketing campaigns.• Execution of robust 360° marketing campaigns for flagship Brands, including TV/VOD, PR, digital marketing, social media, and influencer collaborations.• Exploration and integration of new Brands into the company portfolio, including selec-tion, negotiating terms, and aligning marketing investment with the overarching company strategy.

United Kingdom

Marketing Lead for Resolva, Gro-Sure, Aftercut, and other Gardening Brands for Lawncare and Gardening Controls.Key responsibilities:• Create a 5-year NPD strategy, coordinate implementation and campaigns for five business categories.• Help on Brand strategy adaptation for Polish, Swiss and German markets.• Development & implementation of commercial strategy in collaboration with Trade Marketing and Sales Team.• Lead communication and through the line campaigns: TV, Print, OOH, Programmatic, Social, and Web.

United Kingdom

Responsible for the Brand strategy, NPD pipeline and consumer campaigns for 2 business categories.Key responsibilities:• Create a 5-year NPD strategy, coordinate implementation and consumer campaigns for two business categories.• Help develop European strategy to launch category in Swiss & German markets.• Lead consumer campaign creation, implementation and evaluation including ATL, BTL and digital executions for Westland & Gro-Sure lawn Brands .• Coordinate Brand strategy and tailored retailer’s communication with Trade Marketing and Sales Team.• Research briefing and evaluation to create new category opportunities and campaign penetration.• Full responsibility on 150 SKU portfolio lifecycle to maximise profitability.

Londres Y Alrededores, Reino Unido

Accountable for the NPD, execution, consumer communication and product cycle of UniBond Tiling Brand business. Key responsibilities:• Build a new long-term brand strategy and strategic route to market for ‘UniBond’ Tiling with an annual turnover of £24 million.• Full P+L ownership including COG’s management. • Responsible for devising and implementing annual brand plan for retail and specialist, including ATL, BTL and digital activities.• Develop EPD/NPD projects from inception to delivery, supported by internal market research insight (qualitative & quantitative) and market share tendencies.

United Kindom

• Strategic and commercial responsibility for the DIY Retail Channel across main brands.• Proposal, implementation and tracking of Range Reviews across all segments.• Responsible for creating and implementing annual channel plan in line with brand targets and annual budgets including trade and BTL activities. • Update and analyse customer EPOS data for promotional, NPD and category tracking. • Develop commercial, promotional, and secondary site plan (BTL activities) for customers.• Creation of customer presentations and liaising with customers regularly to build long-term partnerships.

United Kingdom

• Creation of promotional and secondary site strategy for Easter and Christmas campaigns across Grocery, High Street and DIY channels.• Implementation of multi-channel BTL and POS activity for brands “Sellotape” and “No More Nails”.• Ownership of P+L and secondary site forecast to achieve BTL targets.• Create and attend customer presentations– including Tesco, Asda, B&Q, and Homebase