Daniela Dean Email & Phone Number

South Australia, Australia

Provide functional support to the Arrium Mining (AM) and OneSteel Whyalla Steelworks (OWS) communications strategy, ensuring the effective and timely delivery of internal and external communications, and the positive promotion of the businesses externally.

South Australia, Australia

• Project managed development of all creative content for the launch of the campaign – including; casting, filming, pre-production and post-production elements for TV, print and radio • Complex stakeholder engagement to commence and drive campaign across internal and external channels – including diverse community organisations, partner contractor companies and different business units and levels of personnel internally• Relationship managed cast (all volunteers) and potential supporting partners• Event management of all local community events and marketing events• Budget scoping and management of entire campaign• Managed all levels of leadership and front line employees within the business to aid cultural change movementAchievements:• Started a city-wide community safety movement in the city of Whyalla• Garnered interest in the Swear By Safety movement beyond the city of Whyalla currently totaling a list of 25 organisations including South Australia’s Department of Planning, Transport and Infrastructure (DPTI)• Achieved full launch scope to within a 1.3% variance of budget• Winner of the Arrium International Safety Excellence Award for the Work Initiative category, July 2015

South Australia, Australia

• Customer relations management and new business acquisition working to branch targets• Project and event management of local community engagement and marketing events

South Australia, Australia

• Relationship management of key community stakeholders such as senior city government officials and heavy industry participants (including Arrium Mining, OneSteel, Bis Industries, Harsco, etc.)• Uploading articles for website suitability, updating facebook and social media sites• Story sourcing, investigation, write-up and photography under tight deadlines• Layout and design duties for all pages including news, sport and community pages• Customer relations management and key statistical analysis for newspaper circulationAchievements:• Helped streamline and effectively manage web traffic to online stories• Received various forms of positive feedback from local community, including Whyalla City Mayor Jim Pollock, regarding various stories• Worked on the mining conference feature spread for the annual South Australian Mining Conference in 2012, as well as following up with news coverage of the conference as it happened• Represented Whyalla News at the Lions Club Youth of the Year Awards in 2012

Sydney, Australia

• Managed planning, scheduling and budget for four interactive distribution sub-channels• Produced quarterly and annual reports for four interactive distribution channels• Relationship managed I.T. team, internal stakeholders and external creative agency for all projects• Developed all online product documents and written collateral• Worked on creative briefs for campaigns and product offerings alongside external creative agencyAchievements:• Re-launched the Australian website with a new ‘Realise the Potential’ campaign, aligning ‘look and feel’• Created the New Zealand website from scratch to align with ‘Realise the Potential’ campaign• Commenced the direct e-mail distribution sub-channel as a new addition to the interactive acquisition platform.

Sydney, Australia

• Managed internal stakeholders and external business unit partners• Managed virtual sales ambassador team Australia-wide• Developed product documents for internal and external communication for CBA client distribution• Headed up competitor web analysis project for the new business development execution• Analysed and prepared reports on customer feedback and individual seminar results• Events management, planning and scheduling national seminar calendar across five metropolitan locations and over 3000 branches nationwide• Produced, updated and distributed various sales and training tools Australia wideAchievements:• Met launch deadline successfully, achieving this within a strict budget and only a two-woman team, purely through internal relationship building• Collaborated with multiple internal and external stakeholders and primary external partner, Deloitte

Toronto, Canada Area

• Assisted with development of online product documents for internal staff and external customers• Managed professors, authors, publishers and suppliers for new e-book system• Assisted in planning, scheduling and events management for book launches and in-store promotionsAchievements:• Overhauled author communication and client management system• Revised communications effort to finalise out-standing internal author sign-on list project within one month

Toronto, Canada Area

• Forecasted and purchased book requirements for in-store promotions• Negotiated with suppliers for purchasing and arrears fulfillment of missing books• Stock control - distribution and ordering• Data entry and analysis - invoicing and reconciliationsAchievements:• Brought CSM system and stock control system that was in months of arrears up-to-date

London, United Kingdom

• Planned and scheduled marketing communications and online merchandising for seven websites• Negotiated online space with magazine publishers and suppliers• Collated and produced reports for weekly and monthly web performance resultsAchievements:• Revised online merchandising efforts to achieve 20% growth in online customer acquisition

Sydney, Australia

* Relationship managed a large portfolio of internal stakeholders Australia wide* Collated and produced forecast reports using Excel and Access, to better meet customer needs* Delivered training with new product distribution systems* Managed communications between Cash Operations head office and branches across Australia* Negotiated cash holdings and movements for individual portfolios for CBA branches across AustraliaAchievements:* Received several awards for business excellence from General Manager and other senior managers* Assisted in successfully implementing new project Cash Map in order to reduce cash levels and reach targets for Cash Operations team and CBA branches Australia-wide* Met and exceeded all targets set by management - Performance reviews available on request

Sydney, Australia

• Managed in-branch merchandising communications and distribution of brochure ware• Achieved all service and sales targets by providing high level customer service and sales• Administration of personal loans and credit card applications.• Led special sales projects for management, both independently and as a team leader.Achievements:• Received several awards for business excellence from General Manager and other senior management• Met and exceeded all targets set by management

Bachelor’S Degree, Marketing And Public Relations, Graduated With Distinction

Activities and Societies: Marketing, Public Relations, UTS Alumni

Education record