Daniela Espitia Email & Phone Number

Bogotá, Bogota, CO

Colombia

• Coordinated daily logistics for two teams, Fiji and the United States, ensuring adherence to a complex activity schedule and adapting plans to unexpected changes, resulting in improved operational efficiency.
• Served as the primary point of contact between the team and FIFA/COL, facilitating smooth communication and enhancing mutual understanding.
• Ensured adherence to schedules and aligned all team activities with FIFA guidelines, achieving full compliance with established protocols.
• Supported and guided delegations in meetings with FIFA officials, ensuring clear and professional communication of team goals and expectations.

Bogotá, Colombia

• Generated UGC (User-Generated Content) for social media, increasing brand engagement on posts and building a more active audience.
• Developed and launched visual and video content campaigns that led to a follower increase of 100%, growing the audience from 4,000 in September 2023 to 8,000 in February 2024.
• Optimized platform-specific content, with several posts exceeding 335,000 views, maximizing reach and engagement.

Miami

• Managed official social media accounts, overseeing daily content publication and maintaining high engagement levels with a relevant sports audience.
• Created and optimized multimedia content tailored to each platform (Instagram and TikTok), boosting interactions and strengthening brand presence, with posts achieving over 6 million views.
• Supported and executed strategic campaigns and promotions, significantly enhancing brand recognition and expanding GOL-BALL’s audience reach.
• Directed and optimized TikTok campaigns, achieving 1150% follower growth within 4 months, from 8,000 to 100K, positioning the brand with key audiences.
• Engaged with LaLiga through strategic interactions, leveraging collaborations to improve brand positioning and drive community engagement.

Miami

• Implemented a growth-focused organic strategy, achieving a 1563% increase in Instagram followers in just 4 months, growing the audience from 3,008 to 50.5K followers.
• Oversaw ad campaign budgets on Meta and Twitter, optimizing investments to generate meaningful follower growth and increased engagement.

Bogotá, Colombia

• Led interviews with key figures in Colombian rugby, promoting visibility and recognition of players, coaches, and industry leaders.
• Designed and produced weekly episodes focusing on current events in Colombian rugby, engaging and educating the fanbase.
• Collaborated in planning topics and podcast structure, ensuring content relevance and contributing to national interest and participation growth in rugby.

Bogotá, Colombia

• Developed and executed social media content schedules, building strategies that strengthened brand presence in Bogotá’s Sabana region.
• Authored informative and promotional articles for La Gran Sabana magazine, improving brand positioning and attracting real estate investment interest.
• Worked closely with creative teams to enhance campaign effectiveness and optimize reach.

Bogotá, Colombia

• Conducted interviews and reports with prominent and emerging artists in the Colombian music industry, producing exclusive content that increased ZONA 10’s visibility and social media audience.
• Established and promoted a digital entertainment platform, positioning ZONA 10 as a reliable source of music industry news and trends.
• Covered media tours and live events, creating engaging multimedia content to enhance audience interaction.