GROWTH/ Mídia / CRM / SEO

Marketing consultancy focused on strategies to accelerate the growth of a business. This includes data analysis, sales funnel optimization, a/b testing, user acquisition campaigns, remarking, retention, optimization and branding.

- Responsible for the success of clients' advertising campaigns, leading a team of 4 people and collaborating with internal teams to deliver scalable results;- Support and work with the Client Solutions team in pre-sales research and pitching;- Senior point of contact for key clients;- Development of advertising strategies to maximize clients' ROI;- Supervise campaigns from planning to post-campaign analysis;- Work closely with Creative, Product, and Data teams;- Facilitate communication between clients and internal teams;- Update new and current team members on products and best practices, keeping them informed about the latest industry trends;- Analyze data to identify improvement opportunities;- Control the team's daily execution rate, focusing on goal achievement.2023 revenue macro deliveries:- March + 2nd quarter + 3rd quarter: +119%- 2nd quarter vs 1st quarter: +41%- 3rd quarter vs 2nd quarter: +25%

Responsible for the performance/growth area results:- CRM: Experience with HubSpot platform - lead categorization, automations, analyses generating insights for sales, integrations;- Development of campaign strategies focused on branding, sales, and leads for major paid and organic channels;- Extensive experience with branding campaigns: brand recognition, consideration, and brand lift tests;- Leadership of the undergraduate and postgraduate BU team, totaling 7 people + agency;- Participation in the planning and monitoring of ongoing and seasonal site campaigns, as well as promotions and pricing;- Interface with the sales team to maintain the effectiveness and quality of generated leads, ensuring final conversion;- Direct interface with the CRO team (suggesting A/B tests, copies, and page measurements);- Monitoring metrics and results throughout the sales funnel: ROAS, CPL, CAC, attribution models, in order to identify opportunities and correct messages for each stage;- Monthly launch formulas with course sales;- Experience in leveraging organic products;- Budget control, planning, and execution of media plans;- Responsible for the communication plan, from approving pieces and copies to measuring creative results;- Checkpoint for all new trackings and briefings for the data analytics area.Major Deliverables:- Over 100% growth in postgraduate revenue YOY;- Improvement in postgraduate ROAS by an average of 40%;- Reduction in CPL (Cost per Lead) by around 40%;- 150% growth in undergraduate revenue YOY and in the volume of new leads;- Responsible for the area that generated 70% of new customers for the postgraduate area.

-Responsible for leading the performance team in media, design, and CRM for the business units of entrance exams, school reinforcement, university reinforcement, postgraduate, and competitive exams.-Interface with the CRO team (A/B test and copy suggestions).-Execution of media plans and management of the entire budget for the area.-Accountable for forecasting monthly goals and achievements.-Strategy for organic and paid products.

-Responsible for the performance area and employee management.-Follow-up and routine monitoring of marketing, campaign optimization with a focus on results.-Planning and analysis of reports for strategic decision-making related to the brand, considering its KPIs.-Interface with the BI team and result monitoring, creating reports and dashboards with key indicators and their metrics.-Responsible for the department's budget and media plans.-Direct interface with the sales team to develop media strategies aimed at the growth of hotels and networks.

- Responsible for the performance area: Google Ads, Bing Ads, and Metasearch engines such as Trivago and TripAdvisor.- Management and training of employees in the media performance area.- Planning and creation of campaigns.- Monitoring and performance of APIs, identifying systemic issues to developing new requirements.- Proficiency in the Kenshoo platform to optimize analyses and make better use of bulk bid executions with automated tools.- Budget control for the department.

- Responsible for the creation and structure of Google AdWords sponsored link campaigns.- Development of reports, tracking, and optimization of results according to the company's key performance indicators (KPIs).- Monthly projection to identify potential issues and find the best solution to reach the goal.- Monitoring market trends and planning campaigns based on seasonality and emerging market opportunities.

- Responsible for the performance of Google AdWords sponsored links.- Analysis and development of reports.- Monthly projection to identify potential issues and find the best solution to reach the goal.- Analysis of conversion rate metrics, ROI, investment, and cost optimization.

- Responsible for providing support to the sales and marketing department and for sponsored link activities.- Responsible for a portfolio of 10 clients.- Briefing analysis in partnership with the business department to develop proposals for the client.- Planning, creation, and execution of sponsored link campaign structures and opportunities that arise in the market.- Monitoring results and optimizing campaigns and search trends, both increases and reductions.- Weekly and monthly reports for the client with strategies for the upcoming periods.

- Direct customer service, including Gerdau and Petrobras.- Responsible for gathering information and creating briefings for the company's corporate events.- Preparation of proposal presentations for clients.- Support from the conceptualization to the execution of events.