Daniela Hernández Gutiérrez Email & Phone Number

Estados Unidos

Desarrollar diversos contenidos para redes sociales, incluidos descripciones e imágenes adaptados a Facebook, Instagram y LinkedIn. Ejecutar la estrategia de publicación de acuerdo con el calendario establecido de contenidos para redes sociales.Colaborar estrechamente con el equipo de marketing para garantizar la relevancia de los contenidos, maximizar la participación, el alcance y, en última instancia, las ventas.Mantener la coherencia alineando cada pieza de contenido con la voz de la marca y la identidad de cada cliente.

Coordination of online communication for a Five Diamond Hotel: Secrets Maroma Beach Riviera Cancun Creation and curation of audiovisual content for Facebook, Twitter, Instagram, always respecting the standards and guidelines of the five diamond hotel. Elaboration of weekly and monthly reports of the established KPIs (Revinate platform)Administration and creation of online public relations, managing the online site community. Managing the hotel's online reputation by monitoring, managing and developing strategies for opinion platforms such as TripAdvisor, OTAs and social networks.Responsible for training the operating committee and new colleagues to optimize and take care of our presence in Social Media, through training courses and departmental briefings. Content Calendar Keeper for sister hotels located in Jamaica, Costa Rica and Puerto Los Cabos, ensuring the correct creation of content based on corporate Social Media guidelines. Lead influencer marketing actions related to the hotel. Follow up with future guests, prospects and internal guests. Use of TCA Innsist software. Social media crisis management and reporting of unexpected situations.Establish and maintain brand and service loyalty by creating wow moments and personalized stays.

Quintana Roo

Management of social networks and travel review websites: (Facebook, Instagram, Google+, Google My Business, TripAdvisor)Creation and development of copywriting and audiovisual content for the hotel's social networks.Active management of hotel communities: - Interaction with the content provided by guests. - Respond and follow up to the queries of future guests in a timely manner. (Handling of ACI and Arpon softwares) - Findand build relationships with key social talent guests with a view to collaborate.Monitoring and measurement of interaction and results of the different Social Media accounts.Establishment of a good relationship and communication with the different departments of the company to follow up on requests made online.Organization of seasonal projects to boost brand awareness on Social Media and build community.

Córdoba, Veracruz

Creation, planning and development of the marketing plan in order to establish and accomplish the marketing objectives. Design, oversee and approve POP Marketing material, from banners to stands, for our authorized sales partners and points of purchase. Organize the company’s participation in social events such as beer festivals, golf tournaments and local products markets. Design and develop the corporate brand identity to increase the brand awareness. Creation and monitoring of online seasonal promotions, using both: e-mail marketing campaigns (Mailchimp software) and monetized campaigns on social networks. Support sales team giving training to new distributors and lead generation efforts. Handling social media, public relation efforts, and content marketing.Build strategic relationships and partner with key industry players and agencies.

Playa Del Carmen, Quintana Roo

Build and maintain good relationships with both internal customers and external suppliers.Approve purchase orders and workflows from supplier’s registrations.Negotiation with suppliers about prices, delivery times and payment terms.Search and consolidation of new suppliers in the area and foreigners.Analysis and comparison of purchases.

Córdoba, Veracruz

Creation of engage and original marketing content and management of the social networks. Design marketing strategies for the brand growth. Implementation of a customer satisfaction system. Generate promotion and advertising campaigns for each sub-brand (cleaning materials, safety industry and coating materials).

Lic. Mercadotecnia Y Comunicación, Marketing

Activities and Societies: FEITESM, SALEM

Diplomatura, Tourism And Travel Services Marketing Operations