Helping entrepreneurs and small businesses is what gets me out of bed in the morning. Through Lockie Growth Lab, I help SMEs strategize and execute digital marketing campaigns. The services I offer are: • Integrated digital marketing strategy• Paid search advertising• Local advertising with Waze• Display and video advertising• Paid social advertising• Social media strategyReady to talk a learn a little more? Balancing creativity and analytics to scale… Show more Helping entrepreneurs and small businesses is what gets me out of bed in the morning. Through Lockie Growth Lab, I help SMEs strategize and execute digital marketing campaigns. The services I offer are: • Integrated digital marketing strategy• Paid search advertising• Local advertising with Waze• Display and video advertising• Paid social advertising• Social media strategyReady to talk a learn a little more? Balancing creativity and analytics to scale your marketing results. Show less

LowestRates.ca is a free and independent service that helps people save time and money by allowing them to compare insurance, credit cards, mortgages, and loans offered by North America’s leading financial institutions.Since 2012, millions of Canadians have used LowestRates.ca to find cheaper rates on insurance, credit cards, mortgages, and loans. In a nutshell, we help people make smarter decisions with their money. #JustLikeThatIn my role as the Director of Marketing, I am in… Show more LowestRates.ca is a free and independent service that helps people save time and money by allowing them to compare insurance, credit cards, mortgages, and loans offered by North America’s leading financial institutions.Since 2012, millions of Canadians have used LowestRates.ca to find cheaper rates on insurance, credit cards, mortgages, and loans. In a nutshell, we help people make smarter decisions with their money. #JustLikeThatIn my role as the Director of Marketing, I am in charge of building brand awareness and driving demand generation. This includes being responsible for the full-funnel paid (digital and offline) acquisition, retention / lifecycle marketing, always-on evergreen campaigns, as well as supporting brand campaigns, new product launches and new market launches in Canada. Show less

As Director of Marketing & Strategy at Exitec, I focused on developing the marketing strategy, branding and communications programs for our brands Inteci (www.inteci.edu.pe) and Mad (www.mad.edu.pe) to increase sales and achieve the highest ROI. My main objective is to increase sales through integrated marketing campaigns that are worth spreading. Through my experience at Exitec I was able to work using the full marketing mix, including but not limited to: strategic planning, agency… Show more As Director of Marketing & Strategy at Exitec, I focused on developing the marketing strategy, branding and communications programs for our brands Inteci (www.inteci.edu.pe) and Mad (www.mad.edu.pe) to increase sales and achieve the highest ROI. My main objective is to increase sales through integrated marketing campaigns that are worth spreading. Through my experience at Exitec I was able to work using the full marketing mix, including but not limited to: strategic planning, agency management, pricing, promotions, brand development, partnerships, and certainly my favorite, digital marketing. The fast-paced digital sphere keeps me constantly innovating while working with social media, SEO, PPC, Email marketing, Web analytics, re-targeting, and influencers. Show less

As the president of QMARC, I was responsible for providing Queen's MBA students opportunities to learn, connect and explore the Marketing Industry through speaker sessions, seminar series, and conferences. In 2016, together with the executive QMARC team, we founded The Balancing Effect Seminar & Case competition (www.thebalancingeffect.net), where exciting speakers helped us find the balancing effect between traditional and new media. Similarly, we hosted a case competition among the… Show more As the president of QMARC, I was responsible for providing Queen's MBA students opportunities to learn, connect and explore the Marketing Industry through speaker sessions, seminar series, and conferences. In 2016, together with the executive QMARC team, we founded The Balancing Effect Seminar & Case competition (www.thebalancingeffect.net), where exciting speakers helped us find the balancing effect between traditional and new media. Similarly, we hosted a case competition among the top MBA programs in Canada. Show less

As the Director of Integrated Marketing, I am responsible for developing and executing all Charity Gala marketing materials prior to and during the event. These materials include website, press releases, letters, brochure, among others. Similarly, I responsible for promoting the Charity Gala to internal and external stakeholders including QSB, the University, Corporate Canada and Queen’s alumni.

As a digital marketing consultant, I was responsible for developing and executing the online marketing strategy for MAD. Focusing primarily on social media, pay-per-click advertising campaigns, and conversion optimization, I increase lead generation by more than 300%. Key strengths:◆ customer acquisition & growth◆ online marketing strategy◆ search engine marketing (SEM)◆ conversion rate optimization (CRO)◆ web analytics◆ ecommerce optimization◆ social media… Show more As a digital marketing consultant, I was responsible for developing and executing the online marketing strategy for MAD. Focusing primarily on social media, pay-per-click advertising campaigns, and conversion optimization, I increase lead generation by more than 300%. Key strengths:◆ customer acquisition & growth◆ online marketing strategy◆ search engine marketing (SEM)◆ conversion rate optimization (CRO)◆ web analytics◆ ecommerce optimization◆ social media management◆ client relationships Show less

As an Associate Account Manager, I was responsible for developing and managing pay-per-click advertising campaigns for a variety of clients in Canada and the US. Additionally, I had to build and manage key client relationships and be a platform and product expert to ensure our client's satisfaction. Clients: ◆ Chanel◆ Tourism Toronto◆ Energizer brands◆ Pfizer brandsKey strengths:◆ customer acquisition & growth◆ online marketing strategy◆ search engine… Show more As an Associate Account Manager, I was responsible for developing and managing pay-per-click advertising campaigns for a variety of clients in Canada and the US. Additionally, I had to build and manage key client relationships and be a platform and product expert to ensure our client's satisfaction. Clients: ◆ Chanel◆ Tourism Toronto◆ Energizer brands◆ Pfizer brandsKey strengths:◆ customer acquisition & growth◆ online marketing strategy◆ search engine marketing (SEM)◆ client relationships Show less

As a Member Experience Coordinator, I was responsible for completing cases by solving client's inquiries, and sourcing and purchasing exclusive items for high performers and champion employees for all Achievers clients. Similarly, I was responsible for identifying product user experience enhancements, primarily focusing on user experience and customer testimonials extractions for their corporate website. Finally, I provided Spanish translation and localization support to the Product department… Show more As a Member Experience Coordinator, I was responsible for completing cases by solving client's inquiries, and sourcing and purchasing exclusive items for high performers and champion employees for all Achievers clients. Similarly, I was responsible for identifying product user experience enhancements, primarily focusing on user experience and customer testimonials extractions for their corporate website. Finally, I provided Spanish translation and localization support to the Product department as well as clients and members.Key strengths:◆ project management ◆ client relationships◆ customer service◆ negotiation skills◆ analytical skills Show less

During my time at Bell Mobility, I was responsible for building relationships with volunteer organizations, planning events and campaigns that translated the corporate social responsibility vision of Bell Mobility. Thanks to my project management skills and my ability to build relationships we were able to organized events with several community organizations including but not limited to Sick Kids, Canadian Blood Services, the Daily Bread, North York Food Harvest and Ronald McDonald House.

As a Junior Policy Analyst, I had to identify the best channels to connect with the students of Ontario and build a community for the "Speak Up" program, an initiative led by the Ontario Ministry of Education. With the help of Facebook and by creating engaging content in the form of videos, screencasts, presentations, and newsletters, I was able to connect students through social media channels and increase awareness of the “Speak Up” program.Additionally, I was part of a team… Show more As a Junior Policy Analyst, I had to identify the best channels to connect with the students of Ontario and build a community for the "Speak Up" program, an initiative led by the Ontario Ministry of Education. With the help of Facebook and by creating engaging content in the form of videos, screencasts, presentations, and newsletters, I was able to connect students through social media channels and increase awareness of the “Speak Up” program.Additionally, I was part of a team responsible for planning and executing the “Students as Researchers Conference of 2012”. The conference provided new ways to gather student perspectives and incorporate students' views into school policy and directives Show less

As a Promotions and Outreach Assistant for Taking It Global, I was responsible for providing support to the project manager and ensure the continual improvement of the “Tread Lightly” program. Additionally, I was responsible for executing TL's social media strategy and creating promotional material and content to spread the word about our program.

During my time at Planet Positive, I was responsible for developing and managing the social media for “Planet Positive”. As part of my strategy, I launch a campaign to find the Best Green Joke across social media in partnership with the Pleasance, the largest theatre group at the World-famous Edinburgh Fringe Festival.