Daniela Leda Email & Phone Number

State Of São Paulo, Brazil

Responsible for brand community projects. Main point of contact with clients. Developed weekly, monthly, and quarterly plans involving Media, CRM, Influencers, and Social Media strategies. Created reports to visualize KPIs and goals for each client. Developed processes and workflows for the department.

Developed the initial annual communication plans for Natura: context, trends, profiles, communication journey, and cross-channel storytelling. Built the cyclical communication planning, including editorial breakdown for touchpoints and specialists for each channel (CRM, Social, Magazine, etc.). Responsible for agile/real-time/crisis demands, creating tactical plans in collaboration with channel specialists, and overseeing communication production and implementation. Created, implemented, and… Show more Developed the initial annual communication plans for Natura: context, trends, profiles, communication journey, and cross-channel storytelling. Built the cyclical communication planning, including editorial breakdown for touchpoints and specialists for each channel (CRM, Social, Magazine, etc.). Responsible for agile/real-time/crisis demands, creating tactical plans in collaboration with channel specialists, and overseeing communication production and implementation. Created, implemented, and maintained a monthly report analyzing agile/real-time/crisis demands to provide feedback to teams, highlighting opportunities for communication improvements and processes. Led innovation projects with various areas of the Brazil HUB Show less

Managed the needs of the Brazil Communication HUB, focusing on agile demands. Handled content and information flow, responsible for process design, workflow improvements, and innovation projects

Provided support to Natura's business areas in developing communications based on agile needs. Responsible for end-to-end oversight: evaluating briefs, planning, breaking down tasks for creation, and implementation

São Paulo, Brasil

Supported the development of customer journey maps and relationship strategies for cyclical activations, responsible for creating briefs and defining segments for agile demands, negotiated with various departments (business areas, creative, and implementation), and approved campaign workflows. Additionally, managed budget tracking and area provisions.

São Paulo, Brasil

Client service for Iguatemi Shopping Network. Responsible for planning communications, analyzing and passing briefs to the creative team, updating the website, and reviewing marketing materials.

Porto Alegre, Rio Grande Do Sul, Brasil

Planned a content acquisition platform for small and medium-sized businesses, developed process workflows, and recruited participants for the platform

Porto Alegre, Rio Grande Do Sul, Brasil

Assisted in planning and producing videos, managed a content acquisition project, controlled suppliers and budgets, and maintained activity schedules.