Marketing manager with a vast lead background (including Growth, Product Marketing, Media, BI and CRM) that’s passionate about building innovative products and telling great stories.I’m highly analytical and always excited to face new challenges in the digital industry. I believe in the strength of teamwork and that we are always more powerful together.Throughout my career, I’ve worked alongside amazing teams and helped with GTM strategy, product growth, data insights and so much more.My main achievements are:- Leading the Sports Vertical at Kwai Brasil, a chinese short-video platform with more than 45 million users in Brazil;- Leading the first squad of Americanas SA (merge between Americanas, B2W and Ame Digital), responsible for creating a unified client profile and increasing ARPU for the three companies;- Creating Globo's first Whatsapp Chatbot, for BBB21, integrated with commercial breaks and the show itself (CAT BBB);- Growth and engagement/retention plan for three consecutive editions of BBB (2019, 2020 and 2021);- Globoplay CRM strategy review, creating over 40 Multichannel User Journeys (Push Notification, Programmatic Media, E-mail and Chatbots) with Salesforce Marketing Cloud;- Globoplay growth strategy that increased in 3x the user base in less than 1 year, including the creation of a media attribution model with Appsflyer and Google Analytics and a budget distribution model working together with Google and Facebook;- Planning, Development and Go-To-Market strategy for Premiere Play and PFC Play, Globo's sports streaming platform;- Content strategy for more than 20 UFC events in Brazil and for 4 editions of the Brazilian Football League;