Daniel Almada Email & Phone Number

Miami Beach, Fl, Us

Miami, Florida, United States

Responsible for the Client Services practice, driving revenue growth through organic and new business development. Account planning with a portfolio worth over $10MM.Guidance and coaching of the Account Directors team combined with a hands-on approach for strategic management, storytelling, and coordination of intelligence, media, operations, influencer, and creative resources to achieve our clients' goals.Responsible for business proposals, negotiations, contracts, retainers, SOW, MSA, and revenue management, reporting to the General Manager and C-suite.

Miami, Florida, United States

Direction of the agency’s Travel & Tourism accounts with billings over $50MM.Market intelligence, strategy, audience insights, trends, and agency POVs for T&T accounts (DMOs, Airlines, Car Rentals, and Hotels) and other industries.Strategic planning, direction, and implementation of creative, social, and paid media performance and branding campaigns in collaboration with multidisciplinary global teams delivering effective business and marketing solutions.Member of the pitching team. Awarded RFPs: General Mills, Sprint, Visit Florida, PromPeru, Discover Puerto Rico, Hertz, Tiffany & Co., Copa Airlines, Interjet, etc.Clients: Hertz, Starwood Hotels brands, Copa Airlines, Interjet, Visit Florida, PromPeru, Discover Puerto Rico, General Mills, Sprint, Keiser University, Rotor-Rooter, and others.Highlights: Member of M8’s leadership team during Dentsu’s M&A. Completion of 4-year buyout period, increasing agency revenue and achieving maximum earn-out. Direction of Visit Florida’s global digital campaign inspiring travel to our state. We broke visitation records in 2017 and again in 2018, securing their marketing budgets. Concept and execution of “Stay Like a Local” content campaign for Starwood Hotels. Increments in traffic generated 11% growth in bookings YoY and 28% in revenue.

Miami, Florida, United States

Regional Marketing Communications leadership.Creation and implementation of Integrated Marketing Campaigns across retail, online and offline media platforms.Digital marketing direction, content, SEO, SEM, social media, and management of +100 regional websites.PR leadership, CSR, crisis management, and organization of regional/global events with +200 participants.Sports and Entertainment marketing, including Sony Music artists, James Bond franchise, and FIFA WorldCup.Highlights: Regional media consolidation for +US$50M Ad investment working with consultants, local offices, product marketing, and media agencies.Results: 20% savings, strategic alignment, increased visibility, regional KPIs, and ROI analysis. Regional Advertising centralization, reduced creative production costs by +30%, unified the Brand message and increased the Sony Brand and Sub-Brands value. Led new Corporate Websites platform development working with IT Department, Web agency, Product Marketing groups, and Regional Web Teams.Results: increased traffic, reduced maintenance cost, and improved development time.

Miami, Florida, United States

Regional direction, leadership and execution of digital strategies. Development and maintenance of +100 websites in Latin America. Integrated online and offline communication strategy in alignment with direct stores, e-commerce, and business.

Miami, Florida, United States

Managed Personal Audio category for Latin America.Developed business plan and took responsibility for Sales, Inventory and P&L of +US$100M.Devised and executed regional Marketing Communications award winning campaigns increasing brand value. Developed new lines of products exclusive for Latin America based on Data, Trends and Insights.

Buenos Aires, Argentina

Managed Personal Audio category.Developed business plan and took responsibility for Sales, Inventory and P&L of +US$20M.Devised and executed Marketing Communications strategy to capitalize on brand equity.Pioneered direct channel initiatives creating and deploying the first “Walkman Store” chain, boosting brand positioning and net profit.