• Led a cross-functional strategic marketing campaign that resulted in winning the best vision care award; Beating out 150 competitor brands.• Commanded a ‘review campaign’ that resulted in a 1500% increase in 5-Star Google / Yelp reviews and Facebook recommendations.• Executed an omni-channel initiative for digital advertising below the forecasted budget and drove YoY revenue growth by 20% for consecutive years.• Demonstrated track record as an outstanding problem solver, including an ability to gather and analyze data and quickly identify key issues.

• Maintains knowledge of industry trends with the ability to dissect technical information and dispense relevant content tangibly.• Championed brand development strategies and created a digital path to superior customer experience and user engagement.•Analysed company financials to determine the rate of profitability and strategized reduction of unnecessary spending.

• Exhibited an ability to cultivate the thought process for creative solutions after completing Improv course levels A-E and coached ensembles• Exemplified confidence and professional tone of voice through the completion of voice over and acting levels 1-4

• Successfully project managed the training materials initiative used globally in brand-approved retail stores.• Integrated data from all global stores and formulated the best practices for the improvement of UI, product placement, services implementation, and operational fluidity.•Spearheaded the global rollout of OVI account setup project & pricing tiers for retail stores.