Daniel Alvares Email & Phone Number

Geneva, Switzerland

Dublin, Condado De Dublin, Irlanda

Genebra, Suíça

Geneva, Switzerland

Responsible for JTI Brazil Project Management Office. The Project Management Office embraces a myriad of relevant projects to the corporate strategy in the short and long run. To name but a few project areas: New strategic products & Brands introductions, special Marketing projects, next generation product offers, tax related initiatives, channel development, RTM, product cost optimizations etc.

Responsible for the portfolio and marketing strategy which took the Winston Brand in Brazil from an unknown position to a leading top 10 Brand in the Market. During my time in this position I laid-out a Brand Strategy plan which included 2 complete Brand rejuvenations, implementation of new price strategies, development of very creative and effective communication campaigns towards all stakeholders and expanded the portfolio from 2 to 10 SKUs, causing the Brand to become the fastest growing Brand in in the segment and the biggest volume contribution for the operation in Brazil.

In this position I was the key marketing contact for JTI LatAm markets - a multicultural, diverse and fast paced environment.• Acting in the LatAm Region with global Brands Camel and Winston;• Perform supporting the planning and implementation of marketing activities, build brand strategies, product development, product launches, packaging re-design, distribution strategies & channels, and consumer activation developments / trade reports and analysis of demand, volume, distribution and price;• Coordination of internal processes and interaction with other areas to ensure the speed to market; • Preparation, operation and monitoring of incentive campaigns with sales force and training such teams.

Guadalajara E Região, México

Hershey’s México (Leading Global manufacturer of quality chocolate, confectionery and grocery products)• Working with cross-functional teams (i.e. Marketing, Buyers, Suppliers, Engineering, Production and Planning) to provide technical leadership, expertise and guidance to ensure projects are completed within expected deadlines and delivered against the overall business goals.• Graphic Design and pre-production development process management for packaging in Hershey’s México and occasionally USA. • Responsible for graphic packaging developments in two significant categories of Hershey’s México: Drinks (flavored milks) and Grocery.

The Marketing Store (Global marketing and brand activation agency) Clients served: FIAT, Ambev and Grupo CRM/ Kopenhagen

ESPM Jr. (Leading junior consulting on marketing, communication and design) • Been part of a group of 4 consultants and developing a marketing plan aiming to renew brand assets and marketing positioning of a leading Brazilian bottled sauces manufacturer.• The project involved large market research survey in 3 states, business environmental study and redesign of Brand assetes and packages.

Vimer Experience Merchandising (Visual Merchandising Agency)• Assisting in coordination of production and execution of visual merchandising projects for clothing retail shops.• Interacted with creative division and 3D design’s production department to ensure projects feasibility for execution.• Trends and new material research and resources partnership development. • Spearheaded the implementation of a digital visual merchandising guide for Havainas retailers.

Sydney E Região, Austrália

Greater Union (Cinemas complex)

Specialization In Promotional Marketing

Certificate In Marketing Management

- Financial Administration - Strategic Planning - Consumer Behavior - Creating Value to Products and Services - Effectiveness.

Specialization In Merchandising

Bachelor'S Degree

Activities and Societies: • ESPM Marketing & Administration Junior Consultancy Agency; • AIESEC (association of international students.