Responsible for overseeing and executing comprehensive marketing initiatives across social media, email, and print for real estate projects. Key responsibilities include:Social Media Management: Lead all Miami-based social media projects, handle content creation, engagement, and performance reporting, and support corporate and executive accounts.Email Marketing: Design and manage broker blasts via Figma and Mailchimp, overseeing end-to-end campaign execution.Social Advertising: Oversee social ad creation and optimization.Print & Design: Manage print design and develop marketing materials in collaboration with stakeholders.Video & Photography Projects: Strategize and storyboard for media projects, managing vendors, budgets, and resources.

Hired as an independent contractor, retaining a book of business of 15+ clients ranging from small to mid-level business across a variety of industries to include clothing, personal brand/lifestyle, hospitality, and real estate providing targeted content creation and developing an individualized marketing strategyConsulted and provided monthly, quarterly, and semi-annual marketing strategies for clients to improve customer engagement across social media platformsDeveloped social growth forecasts, reported on key engagement metrics and analyzed data to make recommendations to customers to continue to grow engagement across platformsCreated, photographed and edited a variety of digital design assets for clients.

Develops and executes comprehensive marketing strategies to enhance brand presence and drive business growth.Leads a team in crafting innovative marketing campaigns and effectively managing advertising budgets for maximum ROI.Conducts in-depth market research to identify trends, customer preferences, and competitors' strategies.Managed all digital marketing efforts, including SEO, SEM, and social media marketing, resulting in a brand awareness and sales.Produces high-quality visual and written content for online channels, maintaining a consistent brand identity.Establishes customer engagement strategies, such as loyalty programs and email marketing, resulting in improved customer retention.Monitors website analytics and campaign performance, making data-driven improvements.Responds promptly and professionally to customer inquiries and feedback, fostering strong customer relationships.Prepares and presents regular reports tracking key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns.

Lead a team of three junior graphic designs and social media coordinators by developing key concepts, strategies, and brand positioningSpearheaded team meetings that facilitated ideas to influence, increase and enhance marketing presence across all social platforms resulting in an increase of revenue by 154% in H1 2021Designed and provided guidance on digital design assets to include logos, brand assets, design templates for print, email and digital advertisingPlanned, photographed and edited content for social media platforms including Facebook, Instagram, Pinterest and Twitter Identified and lead recommendations to improve social media strategy to increase user engagement and increase digital sales by designing and maintaining Shopify storefrontResearched market, competition and consumer trends to continuously improve content in-line with brand expectations

Successfully supervised and managed a team of three employees through excellent leadership and organization skillsOversaw day to day operations such as transfers, EOC, processed shipments, online orders and customer supportCreated weekly sales reports to determine leading products while also offering support to floor-sales team.Handled store visuals and merchandising with team

Lead and spearheaded production design and prepared projects for printing for clientsPlanned, designed, and executed ads and promotional content for the agencyCreated unique content for the agency and clients within my portfolio to build brand, production recognition, and showcase services

Designed digital media content for the website, blog and social mediaPlanned, strategized and hosted promotional events for between 50 and 100 attendeesEstablished policies that promoted company culture and visionLed creative direction to sister company and clothing brand, Marijuanista and managed online store.

Successfully supervised and managed a team of three employees through excellent leadership and organization skillsOversaw day to day operations such as transfers, RTVS processed shipments, online orders and customer supportCreated weekly sales reports to determine leading products while also offering support to floor-sales team.Handled store visuals and merchandising with team

Personal styling with clientsHandled Online orders as well as checking in and out shipmentVisual merchandising for store

Oversaw product development Managed the launch of a new division by brainstorming and developing forward thinking strategies to ensure company buy-inManaged website development and social media expansion by creating original content and implementing growth strategiesDeveloped additional collateral and promotional pieces utilizing photography, graphic design and copywriting skills

Monitored daily posts on all social media platforms and increased social media presence by 15%. Surpassed daily sale goals 20%. Managed a team of six stylists. Other duties included visual merchandising and styling for look books, photography, as well as managing shipment and inventory.