Daniela Martin

Daniela Martin Email and Phone Number

Coordenadora de Sucesso do Cliente @ Neoway
State of São Paulo, Brazil
Daniela Martin's Location
São Paulo, São Paulo, Brazil, Brazil
About Daniela Martin

Hello, nice to meet you, I am Daniela Martin, a sports enthusiast, pet mom, married, and passionate about clients. I have nearly two decades of experience in People Management, Customer Success (CS) & Customer Experience (CX), and Process Improvement.With solid and specialized experience in leading teams and implementing significant improvements, I have managed Customer Success, CX, and Support areas in companies like Thomson Reuters and Ascential. At Thomson Reuters, I increased NPS by 45 points and reduced churn, turning accounts into success cases. At Ascential, I created the Onboarding area, improving efficiency by 40% and boosting adoption. I managed major accounts at Brasilgrafica and ADP, ensuring retention and renewal of key clients and consistent revenue. At Google, I led 20 trilingual employees, promoting cross-sell and upsell, and increased productivity by 30%.Additionally, I have significant experience at DHL, where I implemented projects using the Six Sigma methodology, improving CSAT by 98%. I restructured processes and BackOffice teams in Mexico, reducing turnover by 6%. I hold a degree in Hotel Administration, an MBA in Logistics Administration, and certifications in Leadership and Management, in addition to a Black Belt in Lean Six Sigma.My additional skills include process improvement, the use of generative AI, fluency in three languages, and experience with CRM systems and data analytics. I focus on accountability and engagement, using cohort analysis and personas to develop effective playbooks. I work with KPIs, OKRs, and milestones to ensure success at every stage of the customer journey and maintain a high customer health score.

Daniela Martin's Current Company Details
Neoway

Neoway

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Coordenadora de Sucesso do Cliente
State of São Paulo, Brazil
Website:
neoway.com.br
Employees:
507
Daniela Martin Work Experience Details
  • Neoway
    Coordenadora De Sucesso Do Cliente
    Neoway
    State Of São Paulo, Brazil
  • Thomson Reuters
    Customer Success And Experience Manager
    Thomson Reuters Sep 2023 - Oct 2024
    São Paulo, Brasil
    I was responsible for a team of 19 employees in the areas of Customer Success (CS) and Customer Experience (CX), focusing on retention, customer satisfaction, and upsell. I successfully restructured the department, proving the ROI of our products and engaging other departments in new projects for process corrections and product improvements. I worked intensively with major client accounts (portfolio of 4,000 clients), especially law firms, transforming them into success stories and fostering stable revenue.I defined strategies to reduce churn, retain customers, and increase engagement while providing all departments with relevant information and improvement feedback, using generative AI to drive actions. My responsibilities included managing and developing the team, ensuring high NPS, retaining customers, and redefining the customer journey with well-defined KPIs and goals.Among my achievements, I highlight the increase of NPS by 45 points and the elevation and maintenance of the retention rate by 15%. I restructured the department, implementing new communication frameworks, automating portfolio controls, and establishing well-defined processes.
  • Ascential
    Technical Cs, Cx And Support Manager
    Ascential May 2022 - Aug 2023
    São Paulo, São Paulo, Brasil
    Responsible for Onboarding, Excellence Delivery and Client Education areas – 26 direct people.Onboarding - Creation of the Onboarding area from scratch, implementation of processes, KPIs and metrics. Customer journey development, quality control, enchantment and loyalty tools. Achievements: Reduced activation SLA from 3 months to 30 days.Excellence Delivery - Setup and parameterization area. Technical team leadership, demand control and monitoring, outsourced team management, productivity control, contract and delivery. Achievements: 40% gain in operational efficiency through backups, automation and process flows. 10% reduction in expenses with third-party teams.Training - Implementation of the training area, creation of manuals, methodologies and total focus on results related to retention, upsell and education. Achievements: More than 200 clients trained, churn reduction by 30%, NPS gain of 40%.
  • Brasilgrafica
    Customer Account Executive
    Brasilgrafica Mar 2018 - May 2022
    Alphaville
    The biggest printing park in Latin America, Last position: Executive Account, managing all the process of developing, manufacturing and supply chain logistics for Heineken, L’Oréal and Unilever Oral Care segment. Handling demands and forecasts, launching new products to the market, cross selling and managing supply chain deliveries. Visit customers to present metrics, development of manufacturing and balance specifications products. Achievements: loyalty of large accounts and monthly upsells.
  • Adp
    Services Manager
    Adp Mar 2015 - Jul 2017
    São Paulo
    Management of a client portfolio with revenue exceeding $100,000. Responsible for client relationships, customer satisfaction, KPIs, and services managed across the entire ADP operation, such as payroll, benefits, and more. Conducted client meetings, presented metrics and results, and coordinated internal process improvement projects.
  • Google
    Google Adwords Support Supervisor Google Inc.
    Google Jun 2012 - Feb 2015
    Sao Paulo
    Leading 20 CSR’s, all of them trilingual, responsible for 14 metrics, KPI’s, SLA,coaching the team, training and developing employees. Implementation and systematic monitoring of new automation tools, with a focus on process improvement and performance, resulting in productivity gains of around 30%. Experience in selection, training and development teams
  • Dhl Express
    Cs & Cx Supervisor
    Dhl Express Jun 2005 - Jan 2012
    Sao Paulo
    Handled 3 different positions along the career such as: Front office supervisor, Tracing Supervisor, Import and Export Supervisor. Responsible for big teams and reporting all KPIs & metrics, training, monitoring, implementing new projects and recycling processes. Direct output management, responsibly for using statistical tools of control.Daily reports and metrics on time to resolution of cases, approval of indemnification, mediator of conflicts and focal point in contacts with DHL worldwide to align global procedures. 98% of improvement in quality and speed indicator at customer feedback. Development and implementation of internal campaigns for customer retention, and NPS surveys.
  • Dhl Express México
    Technical Consultant For Cs & Cx
    Dhl Express México Sep 2008 - Oct 2009
    Cidade Do Mexico
    Consultant and supervisor of Back Office, focusing on the restructuring of processes and work teams, as well as achieving targets and cost cutting. Development and full management of internal evaluation programs for the customer relationship area aimed atprofessional development and retention of talent. Achieved 6% of reduction in turnover.

Daniela Martin Education Details

Frequently Asked Questions about Daniela Martin

What company does Daniela Martin work for?

Daniela Martin works for Neoway

What is Daniela Martin's role at the current company?

Daniela Martin's current role is Coordenadora de Sucesso do Cliente.

What schools did Daniela Martin attend?

Daniela Martin attended Fgv, Universidade Anhembi Morumbi.

Who are Daniela Martin's colleagues?

Daniela Martin's colleagues are Isabelli Sivalli, Fernanda Luciana Dos Santos, Ana Julia Antunes, Rafael Grecco, Bruno Yamamoto, Carolina Dias, Fernando Andrade.

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