Daniela M. Email & Phone Number

B2B e B2C

Lisbon, Portugal

Part time DesignOps teacher, to introduce the discipline as a mentality and give knowledge on how to scale the design process in companies, independent of their size or design maturity.

B2B - Marketplace. Leading a team of four designers, in four different tribes. Responsible for strategic planning that resulted in a NPS raise by 85%. Defining usability and productivity OKRs.

B2B - Responsible for defining the marketplace design ops strategy. Also responsible for organizing from scratch documentation, unifying base material created by the design team. Creating an onboarding process that improved by 75% the amount of attention required by new designers about access, organization and structure information and design documentation.

São Paulo, Brazil

Designer in charge of the end-to-end product design process of the ecommerces from the universities group, where I was able to create a project that unified the distance education and regular education entrance exams, conducting the discovery, user research and prototyping, which decreased by 70% the enrollment time. I was also responsible for the design system, creating and updating our UI Kit and creating handoff documentation for the developers.

Sao Paulo, Sao Paulo, Brasil

Designer responsible for the end-to-end UX design process including discovery, user research and prototypes for a group of clients, such as Getnet, UOL and B9. Under my responsibility also was the design system component library for Getnet, where I created and documented components and design changes.

São Paulo, São Paulo, Brasil

End-to-end UX design process, including user research, continuous discoveries, usability testing and prototyping. I was able to impact big companies with my work, such as Vivo, Honda, Cielo, Banco Original and Banco Safra.

São Paulo, Brazil

End-to-end process working with interfaces (websites and hotsites), visual communication (key visual for marketing campaigns, banners and social media). I was able to impact big companies with my work, such as Bosch, Inspirarte, Pet Booking and Brasilit.

São Paulo, Brazil

End-to-end process working with interfaces (websites and hotsites), visual communication (key visual for marketing campaigns, banners and social media) and occasionally, graphic design. I was able to impact big companies with my work, such as the Holiday Inn hotel group, Aruba Tourism and Hertz.

São Paulo, Brazil

Creating a new online communication project (internal and external) as well as the new interface for the recently released ecommerce plataform. The creation process for the ecommerce also looked at user research, including usability testing and a menu findability testing.

São Paulo, Brazil

End-to-end process working with interfaces (apps and websites), visual communication (key visual for marketing campaigns banners and social media). I was able to impact big companies with my work, such as Citroën, Danone, Garnier, Cinemark and Dia% Market.

São Paulo, Brazil

End-to-end process working with interfaces (apps, sites, hotsites and internal systems), visual communication (banners and social media) and ocasionally, graphic design. I was able to impact big companies with my work, such as Editora Abril, Bosch and Instituto Ronald.

Specialization, User Experience

Bachelor Degree, Digital Design

Ux & Design Thinking

Curso Livre, 3D | Motion Graphics

Ux For Webdesigners, Ux

Tech Course, Graphic Design

Técnologo, Gestão Da Inovação E Empreendedorismo Digital