Daniela Misetic Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Helping businesses build their internal creative teams.

Toronto, Ontario, Canada

~ Transformed Production team into an internal creative agency (Creative Lab), growing an initial team of four to ten in my first year, directly managing four copywriters and supporting six designers and video creatives.~ Doubled the output of completed projects, increased internal client groups supported by 50%, and enabled the production of our first fully in-house commercial in my first year.~ Collaborated with Project Management team to implement process improvements, communicating updates to team members, leads and project teams, thereby increasing submission accuracy by 35%, reducing rounds of revision by 30%, and increasing workflow assignment accuracy by 20%.~ Spearheaded in-house development of reimagined brand guidelines using diligent research (internal and market), planning, and strategy to solidify our brand promise, align to our cultural pillars, evolve and streamline visual identity, establish first verbal identity, and expand to include co-branding, naming, promotions, environments, and reputation guidance.~ Engaged internal Translation team to collaborate on and shape our French verbal identity, activating their deep knowledge of the business and our French speaking audiences to adapt our identity, voice and naming systems, thoroughly embodying our brand while resonating with our French business communities.

Toronto, Canada Area

~ Collaborated with AoR and internal stakeholders to produce Moneris’ first commercial, boasting 88% EN and 95% FR online completion rates, supporting the generation of 79K leads, and increasing brand awareness amongst independent business owner audience by 6%.~ Championed two brand reputation studies (2017, 2020) identifying eight high impact brand opportunities to evolve our brand from executional to aspirational. Cultivated findings by engaging internal stakeholders to integrate brand identity into business frameworks, thereby successfully moving the needle in seven of eight areas reflected in the 2020 study.~ Managed and communicated trademark practices in partnership with Legal, tracking usage, applications, renewals, retirements, proof of use, as well as third party trademarks, increasing accuracy of trademark attributions by 40%.~ Consulted on and supported Human Resources initiatives including: recruitment campaigns, creation of an Employee Value Proposition, branded learning and development assets, and designing a custom rewards and recognition program.

Toronto, Canada Area

~ Managed brand evolution, coordinating efforts across the business to update all branded internal and external collateral, achieving an 81% completion rate in the first year.~ Streamlined brand architecture with strategic plan to remove sub-brands and transition to a branded house structure, reducing advertising and production costs by 30%.~ Partnered with Events team to execute annual National Sales Conference, influencing design, spearheading awards and promotional products, and facilitating logistics before, during and after the three day event.

Toronto, Canada Area

~ Developed annual plan to evolve Brand from gatekeepers into enablers, creating brand experts throughout the firm to expedite projects, share knowledge and empower our people to own the brand.~ Streamlined sponsorship process by negotiating approval proxy to centralize requests, thereby meeting brand network standards, increasing visual consistency, safeguarding Independence, and reducing escalated approvals by 80%. ~ Customized verbal identity training, reducing time spent in class by 62%, facilitating sessions for partners and all levels of employees with an average satisfaction rating of 93.5%. Created and recorded virtual verbal identity training session included in mandatory new hire on-boarding milestones.~ Conceptualized and deployed modular, on-demand training to develop your personal brand online, collaborating with Social Media, Learning and Development, and vendor teams.~ Analyzed all market-facing Canadian artwork, videos and content for campaigns and sponsorships to ensure brand visual and messaging consistency and alignment.~ Verified use of logo, network description and copyright on all templates, publications, signage, and marketing collateral.

Toronto, Canada Area

~ Managed all advertising and promotional initiatives; coordinated requirements for trade shows, conferences, abstracts, prospect campaigns, and annual events; managed marketing calendar including proposals, events, and project milestones; delivered project plan to establish a CRM to protect client database.~ Collaborated with project stakeholders to ensure quality standards at each stage of development, delivering publication-ready materials from first draft to final deliverable; consulted on client projects to develop templates aligned to each brands guidelines; facilitated desktop publishing orientation for new hires, project template walkthroughs and refreshers, just-in-time troubleshooting, and lunch and learn training sessions for Word and PowerPoint.

Toronto, Canada Area

~ Conceived, coordinated and executed 14 campaigns resulting in 8 active proposals and 1 multiple year contract; aligned global marketing initiatives with Canadian strategy; coordinated printing, assembly and delivery of client materials with internal and external suppliers.~ Assisted 3 Vice President-Relationship Managers in acquisition and development of client partnerships; crafted and edited proposals, presentations, correspondence and contracts; resolved client inquiries; managed monthly financials including: revenue generation, commissions, expenses, accruals, invoicing, accounts payable and accounts receivable.

Toronto, Canada Area

~ Orchestrated all membership communications; promoted society benefits and events; supported publication development by coordinating content, design and distribution; maintained membership database producing invoices and statistical reports, cultivating mailing lists, resolving inquiries from members and prospects.~ Coordinated ORCS seminars increasing membership base by 10% YOY; ensured logistical success of the ORCS program stream at the annual OLA conference by liaising with speakers, participants and cross-functional teams; designed and developed seminar brochures and collateral content.

Strategic Copywriting Certificate, Marketing

Bfa Honours, Theatre Production - Stage Management

Bfa Honours