David Macleod Email & Phone Number

At Conversion Digital we are relentlessly focused on driving ROI for our clients by creating seamless experiences for their customers. We believe in the power of marketing automation to scale success – and prove it every day as the programs we have developed continue to deliver and grow. We're an independent agency that creates digital communications.

Toronto, Canada Area

• Deliver strategic marketing services to consumer and business-to-business clients, with particular expertise in Customer Relationship Management (CRM) programs, Loyalty, Direct & Digital and Marketing Communications..
• Provided strategic guidance and operational implementation for the design and development of an innovative lead generation program with a large financial institution.
• Collaborated on the strategy and implementation of a highly targeted… Show more Deliver strategic marketing services to consumer and business-to-business clients, with particular expertise in Customer Relationship.
• Collaborated on the strategy and implementation of a highly targeted New Customer Onboarding program, spanning segmentation, data, channels, customized lifecycle communications and testing.
• Led the re-design of the overall email strategy for an organization (1 million+ emails) to drive improved cross-sell and loyalty as well as customer engagement, and enhanced integration with other digital/social.
• Developed direct marketing launch plan for mobile banking services at a Canadian bank; campaign included detailed segmentation and multi-channel communications.

• Provide consulting services encompassing a wide range of planning, design, development and marketing for green energy and other environmental projects.
• Led the preliminary planning, development and financing of Lakewind, a proposed 20 MW community-owned wind farm
• Co-authored (with OSEA), a White Paper for the Ontario government that was influential in the adoption of innovative Standard Offer Contracts (Feed in Tariffs) that accelerated the growth of green energy development.
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• Prepared comprehensive business plans for a range of green energy and non-profits start-ups. Show less

• Lead a team of 12 in the introduction of a new division responsible for generating new revenue streams as well as corporate marketing and operations.
• Developed subscription campaigns and marketed two new conferences as well as the inaugural "Golden Marble Awards", a highly successful New York ad award show.

• Responsible for overall creation and implementation of business strategy and tactics for the Air Miles Reward Program's Small Business segment
• Developed and executed a research-driven Collector Management Strategy for top-tier Gold collectors, including new benefits, expanded communications program and segmentation to drive improved acquisition, retention and.

Toronto, Canada Area

• Launched integrated "Business Travel Survey" program including research, advertising, PR and lead generation
• Managed the development and launch of new technology products including Electronic Data Interchange (EDI), Centralized Billing, and Email Travel Reservations, Cash Access.
• Led the development of a prospect database for Sales Force contact management
• Executed various customer marketing and communications programs, including direct mail, sales collateral and telemarketing

Master Of Business Administration (Mba)

Dean's List (1989), International Exchange IESE Barcelona (1990)

Bachelor Of Business Administration (Bba), Honors, Marketing

Bachelor Of Science (Bs), Mathematics

Silver Medalist