Through my rigorous education and internship experiences, I have developed a strong foundation in marketing, social media strategy, and communications. My professional experiences in social media strategy, influencer partnerships, and content creation have equipped me with a keen understanding of digital trends and consumer behavior. Additionally, as a beauty and lifestyle content creator on TikTok, I produce engaging content that resonates with my audience, sharpening my skills in storytelling, brand-building, and audience engagement. I am passionate about working in fast-paced, creative environments where I can combine my knowledge of digital marketing with my love for the beauty, fashion, and influencer industries.If you are interested in viewing my media portfolio, please take a look at https://drive.google.com/drive/u/1/folders/1nBS2ZiauAWBT7Wc-Wr51CKlFK9JwOMty
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Global Strategic Partnerships InternHiltonMclean, Va, Us -
Beauty And Lifestyle Content CreatorTiktok Aug 2023 - PresentLos Angeles, California, United States-Create content targeted to college students, specifically day in the life vlogs, shopping hauls, memes, andrecipe inspiration-Edit videos in Cap Cut and Premiere-Utilize CTR and keyword advertising to capture a specific audience as well as increase viewers and content engagement -
Marketing And Production InternWheelhouse Jun 2024 - Aug 2024New York, New York, United States-Developed one sheets and pitch decks for potential unscripted shows across TV networks, ensuringalignment with network standards and viewer preferences.-Conducted daily research and analysis on emerging trends within the influencer and social media industriesand identify brands that Wheelhouse could assist with marketing strategy.-Assisted the Additive talent agency team with research and acquisition of unrepresented talent, facilitatingbrand partnerships with companies such as Owl’s Brew and Dagne Dover.-Collaborated with Wheelhouse Group executives to devise targeted marketing strategies, including thedevelopment of brand names, events, and media within the food and cooking sectors. -
Marketing InternRise Brewing Co. Jun 2023 - Aug 2023Stamford, Connecticut, United States- Created videos that promoted brand awareness, targeted an upscale, health-conscious audience, and increased audience engagement.- Individually planned and executed videos that capitalized on TikTok trends, demonstrated healthy recipes with the product, and produced relatable content for coffee drinkers.- Viewership and engagement increased significantly, with several viral videos on the platform.- Identified and negotiated strategic partnerships with social media influencers that resonate with the brand's values and audience.- Photographed the product for use across social media platforms, online advertisements, and websites. -
Photography InternSoundwaters Jun 2020 - Aug 2020Stamford, Connecticut, United States- Produced portrait and candid photographs of campers attending a sailing camp.- Mentored by the camp’s professional photographer who provided feedback on my photographs.- Photos generated the highest recorded revenue in the camp’s history.
Daniela Soto Education Details
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Psychology
Frequently Asked Questions about Daniela Soto
What company does Daniela Soto work for?
Daniela Soto works for Hilton
What is Daniela Soto's role at the current company?
Daniela Soto's current role is Global Strategic Partnerships Intern.
What schools did Daniela Soto attend?
Daniela Soto attended University Of Southern California, Middlebury College, Rye Country Day School.
Who are Daniela Soto's colleagues?
Daniela Soto's colleagues are Rommel Limet, Victoria Nwaohuocha, Gabriel Filipini, Karlee Reeves, Charli Damelio, Jeff Schoemaker, Nouman Dogar.
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Daniela Soto
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