I lead the development and publication of the Association research projects, bringing valuable insights and strategic information regarding e-commerce market indicators, purchase behavior, fraud prevention, omnichannel marketing, logistics, among others.My goal is to position the Association as the primary source of e-commerce information for the Mexican market and players through strategic alliances with other organizations, platforms, industry experts, and key e-commerce players.

Interested in becoming a Working Nomad, I traveled to 23 countries in Latin America and Europe in order to get immersed in the culture, interactions, uses, habits, and languages; which nourished my role as a behavior researcher. While doing it, I worked online to bring valuable information to organizations regarding Marketing Research, Customer Experience, and Digital Marketing to clients such as: IAB Mexico, CIM, GeoEdge, among others.

As a Research Manager, I was responsible of managing all research projects of the Association, bringing valuable insights and strategic information to company members regarding media consumption, Mobile U&A's, Digital Ad Spending, Display formats, Cross Media performance, among others. Doing so, I closely worked with research vendors, strategic alliances, other non-profit organizations and IAB international offices in order to facilitate the execution of the research projects that are published… Show more As a Research Manager, I was responsible of managing all research projects of the Association, bringing valuable insights and strategic information to company members regarding media consumption, Mobile U&A's, Digital Ad Spending, Display formats, Cross Media performance, among others. Doing so, I closely worked with research vendors, strategic alliances, other non-profit organizations and IAB international offices in order to facilitate the execution of the research projects that are published for the mexican market.This role gave me the opportunity to expose and present these research findings nationally and internationally through special presentations, media interviews, published columns as a Digital Advertising advocate in order to fortify knowledge and transparency of the digital ecosystem. Show less

As a Coordinator, I was responsible for the budget, development, execution, analysis and results delivery of all market research inquiries that required in-house and recurring studies; situational research and qualitative and quantitative analysis for the consumer and business segments regarding Voice of the Customer and Customer Experience.Regarding competitive analysis, I worked on maturity model projects in order to evaluate the company's service in comparison with the competition… Show more As a Coordinator, I was responsible for the budget, development, execution, analysis and results delivery of all market research inquiries that required in-house and recurring studies; situational research and qualitative and quantitative analysis for the consumer and business segments regarding Voice of the Customer and Customer Experience.Regarding competitive analysis, I worked on maturity model projects in order to evaluate the company's service in comparison with the competition throughout the customer life cycle with the goal of creating action plans with the identified customers' wants and needs. Also, I coordinated the on-going tracking of competitor's pricing, promotions, products and services available in the market (business and consumer) that gave the strategic marketing team valuable visibility of the market positioning. Show less

During my role, I coordinated all the Voice of the Customer (VOC) initiatives through front-line employee panels, customer focus groups, online market research communities and interactive online surveys in order to fully understand customer needs and expectations of the mexican market. I also coordinated all market research projects focused on consumer experience, executing qualitative and quantitative analysis on U&A, Wants & Needs, Consumer Behavior, NPS, CLI, CSAT, network… Show more During my role, I coordinated all the Voice of the Customer (VOC) initiatives through front-line employee panels, customer focus groups, online market research communities and interactive online surveys in order to fully understand customer needs and expectations of the mexican market. I also coordinated all market research projects focused on consumer experience, executing qualitative and quantitative analysis on U&A, Wants & Needs, Consumer Behavior, NPS, CLI, CSAT, network experience, among others to start sensibilizing their impact in the organization. Therefore, I participated on international initiatives and workshops sharing this information with other markets in order to create a unified brand. Show less

As an analyst, I was responsible for extracting, analyzing and tracking databases for all telemarketing campaigns related with the customer life cycle in order to position premium services to profiled customers through predictive models. During this time, I was responsible in the Marketing Team for the integration of a campaign manager software that connected to the Data Warehouse in order to improve data extraction and analysis.

My main responsibilities as a Marketing Strategist at this small agency were to develop marketing strategies for local companies regarding product launching, data base anaylsis, branding communication, and loyalty programs.

During my role as a Career Specialist during my undergraduate years, I was trained in several areas of career exploration and development in order to bring assistance to the student community at the MU Career Center, which serves as a gateway for students to experiential education, post-graduate employment and advanced degree work.