Responsible for:- Strategic marketing campaigns by Edenred solutions;- Marketing communications through online and offline channels, aligned with Sales teams;- Sales, Product and Operations support on marketing initiatives- Marketing campaigns results and action plan.

- Brand and Portfolio Marketing Planning and Activation. Categories and Brands: Vape (blu); Tobacco (John Player Special, Davidoff, West, Lambert & Butler, Golden Virginia); Tobacco Acessories (Rizla Cards, Rizla Paper);- Planning fiscal year brand priorities for local market aligned with Cluster and Top Management;- Sales KPI and Nielsen data analytics, collecting inputs from market to develop marketing activities on different platforms (Wholesalers; Retail; Big Accounts);- POSM developing and looking for opportunities to innovate on new solutions;- Overall Budget Marketing and furniture management (new investments, implementations and maintenance)- Suppliers negotiation;- Control Visibility Agreements (OTC);- Organize quarterly team meetings and external with customers.

- Marketing Campaigns BTL: analysis, planing and execution;- Category and Brand Management for the On Trade Channel (Day and Nightlife Customers): Beer, Cider, Water and Soft Drinks.- Business KPI's Analysis and Budget controlling;- Negotiate with Customers and Coach Sales Team on specific Marketing Projects.

- Marketing Campaigns BTL: analysis, planing and execution by channel;- Impulse Market, Fast Food, Convenience Stores, Hotels Chains and Nightlife Top Customers;- Category and Brand Management: Beer, Cider, Water and Soft Drinks.- Business KPI's Analysis and Budget controlling.

- Consumer & Market Insights (Nielsen, GfK, TNS, Marktest);- On Trade and Off Trade: deep knowledge and understanding about Consumption Trends;- Support Marketing and Sales teams on the Strategic Decision;- Innovation Marketing Projects, Benchmarking and Forecast analysis.