Daniela Richardson Email & Phone Number

Bloomington, In, Us

Indianapolis, Indiana Area

Design various print and digital products: Flyers, Brochures, Banners, Sales Sheets, Newsletters, Books, Invitations, Marketing Kits, Ads, Trade Show Displays, POP MaterialGenerate various creative material for a variety of industries: Commercial & Residential Real Estate, Insurance, Technology, Self-Help, Manufacturing, Pet & Outdoor, Restaurant, Publishing, Private CapitalDesign and produce print and eBook ready book cover and interior design and layoutProvide Design ConsultationProduce and design marketing kits for book authors

Bloomington, Indiana Area

Led a group of creative professionals providing direction, mentoring, and coaching.Worked with the CMO and Project Managers to help define project strategies and provide creative concepts on budget and on time.Ensured company image and vision resonated with target audience with consistent communication and branding.Directed creative work including print, websites, email campaigns, digital ads, and video.

Indianapolis, Indiana Area

Shape creative strategy and execute design and production for all marketing campaigns including print and digital collateralCreate, maintain, and police brand & style guidelinesRedesigned and continually enhance company websiteManage and provide creative vision for company events and tradeshowsCollaborate with photographers and videographers to design and develop corporate and product videosDevelop, create, and review company presentationsDesign and produce marketing collateral for both recruiting and employee engagement

Dallas/Fort Worth Area

Designed, directed, and oversaw branding of all corporate materialDesigned concepts and implemented marketing strategies and collateral for the Consulting brand of 1st GlobalSupervised and directed a team of artists and designers producing material for print, digital, and videoOversaw visual direction for company events producing collateral in both print and digital mediumsDesigned advertising and direct mail campaigns

Austin, Texas Area

Directed and managed creative staff including designers, interns, and freelancersDesigned and implemented brand strategy guidelines & marketing collateral for clients Designed press kits for authorsManaged production and directed design of client book covers and interior layoutsMonitored design industry standards and implemented new technologies as needed to provide continual training for staff

Over 13 years of experience in the graphic design industry.Quality design for publishing, marketing, advertising, promotions, etc. Strong background in brand development, management, and design.Great communication skills providing sales assistance and creative direction.

Creative director for Indianapolis based design team. Art direct the design for all of Wiley's Technology titles and consumer, business, and technology For Dummies titles. Responsible for the over-all look and feel of the For Dummies brand. Manage over 500 titles per year.Art Directed the re-design of the For Dummies brand.Manage, provide creative direction, and maintain standards and brand equity for the For Dummies brand globally.Provide creative direction to clients who license the For Dummies brand including providing package design for licensed products.

Responsible for the design and production of signage, brochures, site maps, and other advertising material for clients in the new home industry.Recruited and trained design and production staffPerformed one-on-one consultations, quarterly reviews, and performance appraisals for staff.Provided monthly status and project reports to President.Worked closely with the sales department to provide creative materials for client evaluation.Set design and production schedules based on sales dates and client needs. Approved proofs from print vendors.Attended press checks to approve all materials before distribution to clients.

Responsible for the recruiting, training, and mentoring of staff.Managed a production staff of up to 15 people, including both layout personnel and proofreaders.Performed quarterly reviews of staff.Reported production schedules and project status to Director or department.Managed the layout and production of technology book interiors.Provided templates, style sheets, and libraries for staff use.Worked closely with manufacturing to establish production schedules according to bound book dates.Approved proofs from print vendors.Responsible for the design and implementation of an automated page layout program.Evaluated staff needs and offered recommendations for software and training.