Daniela Romero S. Email & Phone Number

Chile

Chile

• Strategic leadership, planning, and management of the development for promotional activities that make Chilean exportable offer visible in different markets, accordingly to the different sectors through specific tool.
• Strategic management in order to reach new markets, knowledge on business culture, training, strategies, and access in the context of FTAs and Economic Cooperation agreements.
• Establish connections and development of strategies together with the management and coordination of the ProChile Commercial Offices in Asia and Oceania.
• Implement a policy of participation in foreign trade concerning the promotion, diversification, and stimulation of the export of goods and services for Asia and Oceania.
• Management of networking connections in international trade and, make it available to chilean companies and their productive, commercial, and export performance, in order to strengthen their international management.
• Coordinate and support the areas of tourism and attract investment through the network of ProChile Offices in Asia and Oceania.

Santiago Province, Chile

• MICROSOFT Strategic PartnerDevelop and lead the companies brand strategy, improving its awareness and positioning through marketing and communications actions.
• MICROSOFT | Partner of The Year Inspire & Innovation | Partner of The Year Social Impact 2021
• Build and maintain the value of the brand through an engaging communication strategy, leading the operations according to the MARCOM strategy for LATAM
• Lead marketing team, planning and meeting objectives established in the annual plan; obtaining a better alignment and support from the different areas of the company
• Planning and development of Inbound / Outbound, ATL and TTL campaigns in line with the brand strategy and the management of alliances with key strategic partners (Microsoft, Telefónica, Ellucian, etc.)
• CRM and PR in accordance with the strategic plan for capturing potential customers (HQL) and converting them to sales (SQL).

Taipei City, Taiwan

• GE (General Electrics) Aerospace and MiTAC-Synnex// Leading a successful Brand and Marcom Strategy for LATAM & IBERIA regions.
• Due to a successful strategy and following growth in brand awareness, we achieve a 300% budget growth from management for the region's strategic planning tactics.
• Successfully introduce 1st new loyalty campaign as pilot for other global regions.
• Achieve from a 30% to a 100% marcom material localization. Including digital platforms and automation.
• Increase leads by 80% in first 6 months by different branding and PR campaigns.

Provincia De Santiago, Chile

• Customer experience and management of multinational and national brands in retail.
• 100% success rate approval for internal strategic campaign for brand experience – Win best initiative MP in 2014.
• CSR & PR; generate national & international positioning of companies and opinion leaders being the 1st sustainable shopping center in LATAM.
• CMS Mgr. to consolidate all information from other MP branches and report to management.

Provincia De Santiago, Chile

• Graduate professional internship.
• Management of national (CLC, C.Alemana, Cencosud, MP, Monticello, Italmod) & international brands (H&M, LVMH, Nestle, Puma, TH) about campaigns (ATL/BTL), brand - product positioning and stakeholders

Chile

• Undergraduate program - Strategic communication manager, responsible for international accounts.
• Build a new website (bilingual)
• Manage social media account achieving more than 3,000 new users.
• Creation of new strategic com. manual (stakeholders, crisis, etc.)Establish a relationship with international accounts and PR.
• Manage accounts from Canada, US & Europe.
• Lead international events.

Diploma In Leadership & Management, Negocios Internacionales/Comercio Internacional

Recommended by ProChile's senior management and the International Director to participate in the Diploma in Leadership & Management Skills.

International Master Of Business Administration (Imba), Business Administration And Management, General

NCCU is a leader among Taiwan’s business schools as well being in the Top Ten business schools Asia (accreditation by AACSB and EQUIS)..

Diploma Strategic Management, International Business

International course offered by the University of Sillicon Valley US and Pontificia Universidad Católica de Chile. Studies about.

Diploma Strategic Decisions And Mangement, Strategic Decisions

Activities and Societies: International studies, strategic decisions, leadership, managementInternational course offered by the University.

Professional Degree In Marketing And Advertising, Pr And New Strategies In Communications, With Honors

Activities and Societies: BA in Social Communications. Professional degree in Marketing and AdvertisingBA in Social Communications..

Professional Degree In Journalism And Strategy Communication, New Media And Pr.

Activities and Societies: Student CouncilBA in Social Communications. Professional Degree in Journalism and Strategies in Communications.

Junior/Middle/Highschool

Activities and Societies: Student Council, History Congress Debate Team Hockey TeamBilingual School Dunalastair ABSCH member (Association.