Daniela Salazar Email & Phone Number

United States

Orlando, Florida, United States

• Perform content audits to identify gaps and opportunities, ensuring relevant and up-to-date content for Influborn and its clients.• Develop and implement a comprehensive social media content strategy to elevate Influborn and its clients across platforms, including Instagram and Facebook. • Create engaging and visually appealing content that highlights Influborn’s and its clients’ services and values, participates in trends, and maintains consistency with each brand’s voice.• Optimize content for search engines (SEO), including keyword research.• Monitor social media channels for engagement and respond to inquiries in a timely and brand-appropriate manner across multiple accounts.• Analyze and report on social media performance metrics to assess the effectiveness of campaigns, providing data-driven insights and recommendations for improvement to clients.• Implement SEO best practices to increase organic search visibility and track content performance using analytics tools to optimize and refine content strategies.• Collaborate with the marketing and product teams to ensure social media initiatives align with promotional campaigns and product launches.• Cultivate relationships with influencers and brand ambassadors within each client’s industry to expand reach and foster authentic engagement.• Write and edit various content types, including blog posts, social media posts, and email campaigns.• Participate in brainstorming sessions to develop creative ideas for campaigns, contests, and community engagement that resonate with the brand’s target audience.• Repurpose existing content for use across multiple platforms and formats, extending its reach and impact.• Track key performance indicators (KPIs) to measure the effectiveness of content marketing efforts, such as website traffic, engagement rates, lead generation, and conversion rates for Influborn and its clients.Additional tasks are performed to support the marketing team as needed.

Miami, Florida, United States

- Content Creation: • Develop engaging content (text, graphics, videos) for various social media platforms (Instagram, X, TikTok, YouTube) aligned with WOPHA's brand and marketing goals.- Social Media Management:• Create and maintain a biweekly social media content calendar.• Schedule and publish social media posts across various platforms.• Monitor social media engagement and respond to comments and messages.• Analyze social media performance metrics and report findings.- Website Content:• Assist with developing and maintaining website content.- Email Marketing:• Assist with crafting engaging email content for marketing campaigns and newsletters.• Track and analyze email campaign performance metrics.- Marketing & PR Support:• Assist with crafting press releases and media outreach efforts to promote the 2024 WOPHA Congress and WOPHA's mission.• Participate in brainstorming sessions for marketing campaigns.• Stay up-to-date on current social media trends and best practices.

Orlando, Florida, United States

• Created and managed Content Calendar in Notion to organize content for multiple accounts on multiple platforms.• Participated in the creative direction of the company's photography assets.• Developed content strategy for all social media platforms.• Developed long-form video scripts, and content in order to do batch creation.• Developed and coordinated branded, engaging content for social media (Instagram, Facebook, and TikTok) on Metricool and Meta Business Suite.• Developed video content in CapCut.• Examined Instagram analytics biweekly to understand engagement.• Maintained community engagement on stories daily, communicating with followers, responding to queries in a timely manner, monitoring community feedback and developing online discussions. • Moved rapidly from conceptualization to implementation; conceptualize, design, and present finished art. • Adhered to company guidelines to ensure that messaging is consistent with company guidelines/values/mission across all relevant touchpoints.

United States

• Created product information including descriptions, images, and pricing. Developed offer codes for kits with multiple items and launched new collections weekly.• Maintained relationships with drop ship vendors through online support, order entry, and order fulfillment.• Maintained operations, keeping the department up to date on fulfillment, purchasing, and inventory information.• Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion, including layouts, visual appearance, and usability. • Conducted keyword research and implemented SEO guidelines that optimized website content. Developed and maintained the website's blog in its totality.

Orlando, Florida, United States

• Developed and coordinated branded, engaging content for social media (Instagram, Facebook, and TikTok) to spur growth and attract new users to the brand, with its respective content calendar. Increased new visitor traffic by 9%.• Consider every aesthetic detail of a social post, from images to links to formatting of the copy.• Managed the organization’s Instagram account to develop page activity and manage its community.• Utilized creative approach while participating in trends to engage users and increase activities. • Examined Instagram analytics to understand engagement.• Honed and expanded brand’s voice and persona.

Orlando, Florida, United States

Intense job shadowing for: - Email Marketing- Operations Management - Creative Direction - Copywriting- CEO

Ecuador

• Rebranded them to improve the brand’s reputation, increase its awareness, and ensured brand consistency.• Created engaging content for social media platforms (Instagram and Facebook), including creative directing all their product photography, and video content.• Developed copy for their website and all captions.• Created a biweekly content calendar. • Monitored social media channels for industry trends and participated in them.• Launched ambassador program.• Designed and managed marketing campaigns to boost the performance of the company. • Designed two promotional materials for Transit advertising.• Liaise with Development and Sales departments to stay updated on new products and features.

Ecuador

- Conducted background research to identify a product's niche market.- Examined options for manufacturing.- Researched product packaging options for the brand and led the designs.- Organized focus groups for testing products.

Guayaquil, Guayas, Ecuador

• Created and developed content for social media. • Assisted in the creative direction of video, and photo content.• Created and optimized the Google Ads campaigns, (selection of keywords, identification of the target, analyzing results).• Created different marketing materials like brochures, flyers, and catalog of services.