West of Zero is dedicated to helping organisations solve complex challenges in their operating environment. We support companies, governments and other organisations in building bridges with important stakeholders, managing difficult sets of issues and protecting reputation. Our focus is on building resilience into our clients' thinking and activities. We believe that communicating and acting credibly in today's complex environment - being relevant to the current conversation, but consistent over time - requires a strategic approach. It must be an objective shared by the entire organisation and rooted in a deep sense of the organisation's place in the communities it serves.Being successful in the current environment requires agility on the part of both organisations and their advisors. We strive to build resilient solutions for our clients, rooted long-term thinking and the ability to flex with changes in the operating environment. We work hard bring fresh insights and intelligence to a problem; reframe the issue to provide a unique way of thinking about the situation, and use the very latest tools and techniques to inform our thinking. As a result, our clients can count on greater agility, better relationships and an approach that will stand the test of time.

20+ years global experience as senior manager, devising & implementing multi-country political and communications strategies, advising on complex developments in business and politics, and communicating persuasively with stakeholders inside & outside the company. Demonstrated talent for building and maintaining relationships, and leading & developing large multinational teams.Won & led large client accounts, winning >$50 million in business, with a unique ability to create & build relationships at all levels. Among these, led the largest integrated corporate political and policy campaign ever undertaken in Europe, despite significant and vocal activism.Worked with clients to address crises, restructurings and other business-critical situations. Led efforts to change strategy and focus, within client organisations and internally in our own organisation. For example, supported a US automaker's deep restructuring in Europe to align with its new production strategy and help it respond to a new regulatory environment.Led and motivated teams of up to 55 consultants across EMEA, the Americas and Asia to achieve specific policy /legislative outcomes, drive organizational change or respond to external threats, e.g. advised a major MENA government on policy and public response to a coronavirus crisis. Helped position clients against the backdrop of a changing international political landscape, e.g. helped a major bank in India change its reputation from aggressive upstart to stable, responsible financial institution. As part of this, built crisis protocols and a policy influence function.Advised & supported many organisations on policy and corporate positioning and rollout across C-suite, media, social media, & other channels.Worked as part of firm’s leadership to develop and drive strategy. Regularly published thought leadership. Helped design new offerings, including a new approach to crisis management that resulted in significant revenue growth.