My primary focus is cultivating a community of people who love purple. My customers are encouraged to share their purple discoveries, their creative endeavors, and their various charitable and social causes. This has resulted in an enthusiastic group of brand ambassadors who are invested in each other and The Purple Store. The bonus is that my job is usually a lot more fun. The community is primarily on Facebook, but we have an active following on Pinterest, Twitter, and Instagram. I also have a lot of fun whenever someone mentions the store on Reddit.I produce all of my own creatives and use them for advertising on social channels and Google Adwords. I am primarily data-driven when placing ads, but I also can't help but chase virality. I have had glorious success on a few occasions, and once you've tasted that sweet nectar, it's hard to be satisfied tinkering around with maximizing ROI.I handle all of the data analytics, mostly with good ol' Google Analytics and a spread sheet, though I covet fancier data-viz applications.

I was hired as general floor staff, but promoted to Shift Lead after 1 month. I was trained in all areas of the theater. I supervised anywhere between 1 and 10 people in a given shift. I was also responsible for running projectors and assorted maintenance tasks as required.

I was hired as a seasonal floor team member, but was promoted to Electronics Specialist two months after starting. As a Specialist, I was responsible for merchandising, inventory, security, and personnel-scheduling of the Electronics department. I supervised a staff of 6-10 people.

xForums was a general discussion forum with a 5,000 active member userbase, that ranged across all demographics. It also hosted the forums for a number of popular webcomics of the time, including Something Positive, Queen of Wands, and Sexy Losers. I started off as a Moderator of one of the forums, and then was promoted to forum Administrator with a team of 4 others. I was responsible for moderating discussions, as well as enforcement of board policy via warning, muting, and banning. I was also responsible for much of the backend, such as creating and modifying sub-fora, managing permissions, and debugging software updates.