Smashcut is an early stage education technology company dedicated to collaborative, media centric education. Smashcut partners with universities and organizations to develop and deliver customized online programs leveraging a next generation online learning environment and broadcast quality content. The Smashcut platform enables a high degree of collaborative instruction and features real-time student project review via live 1:1 video sessions with instructors.

Responsible for overall content strategy and execution for multiple About.com verticals (Tech, Education, Careers, and others), inclusive of over 200 website properties. Drive product strategy, user experience, new business development, and partnerships for all sites.

Reporting to the CEO, responsible for general management of digital strategy, products, and operations. Oversaw technology, product development, creative direction, audience development and ad operations. During tenure: • Monthly unique visitors increased to 13.5M (April 12) from 7M since (May 11). Search traffic up 50%, Facebook referrals up 44%, and Twitter up 150% in the same period. • Integrated Newsweek.com into The Daily Beast. • Rebuilt majority of digital team, including new CTO and VP/Product Development, and Creative Director• Re-launched the iPad edition of Newsweek Magazine into Apple’s Newsstand. • Deployed a new CMS, redesigned Daily Beast home page, and rolled out numerous new core templates. • Grew tablet distribution (Flipboard, Pulse, Google Currents, etc) from zero to over 2MM readers.

Co-founded venture backed Internet video start-up with 2 former Google colleagues. With 5.9 million YouTube subscribers, Howcast Videos have been streamed over 3 *billion* times. since it's inception in 2008 Howcast develops, produces and distributes high-quality, short-form content at scale - and the company’s fully owned video library is now in excess of 22,000 individual videos.

Business and content development for Google’s first video product (Google Video) and YouTube. Recipient of Google's Luminary Award. • Sourced, negotiated and closed scores of complex partner deals with premier content and media brands • Deals and relationships, included National Archives, Smithsonian Museum, Pathe, CBS, MTV, Nickelodeon, Martha Stewart, Sundance Channel, National Archives and many others. • Core team member in the development of partner business terms and product features.

Reporting to CEO, general management of large-scale e-commerce business encompassing strategic, technical, operational, creative, and supply chain initiatives with annual (2004) sales of 425MM. • Strategic planning and management of merchandising and editorial operations• Drive enhancements of search, browse, and order path customer experience• Direct requirements for content deployment & page publishing• Manage inventory planning, product purchasing, and replenishment

·Conceived, staffed, and integrated first Internet department for major worldwide book publisher leveraging the Internet as a new sales and marketing channel·Codified internal processes throughout company to support all Internet initiatives such as the creation of a product data feed to support book sales with emerging online retailers ·Created online marketing programs to promote and publicize books and generate awareness ·Drove design, and development of company’s web site which provided a public platform for the company and it’s product data and content

Drove execution of daily, interactive content for News Corp’s Internet content portal. Balanced content, design, and technology requirements in rapidly evolving business environment. Managed department of 20 producers and developers.

Produced educational networking project for kids. Taught grade school kids how to use the Internet to creatively collaborate with their peers in a dynamic workshop based environment. CitySpace was a virtual city model, and shared environment built by kids across the Internet.

·Researched competitive landscape of TV related content on the Internet and created content recommendations·Recommended strategy for TV Guide’’s proprietary service resulting in the adoption of the Internet as a platform for distribution ·Oversaw execution of beta test rollout, which became the foundation for NewsCorp’s iGuide service·Provided senior management with Internet training and technology awareness

Produced and programmed digital music and video content for interactive installations for 35 city nationwide Lollapalooza concert tour. Designed and deployed cutting edge digital tools and emerging Internet publishing and web-casting techniques in unpredictable, chaotic environments.

·Designed and operated an inter-format, non-linear editing suite for New York foundation specializing in music education

·Produced high budget television and radio commercials for clients including Kodak, Miller Beer and Burger King