Daniel Blackwell Email & Phone Number

Cincinnati, Ohio, United States

Leads the Ad Operations department with a team of approximately 50 employees. Provides leadership and guidance to internal and external teams supporting clients nationwide. Instrumental in developing advertising relationships and utilizing key market strategies. Ensures proper procedures and protocols are followed for campaign execution, optimization, revenue recognition, and reporting.

Cincinnati, Ohio

Cincinnati, Ohio Area

Guides the Ad Operations staff to ensure advertising campaigns are executed within the posted turnaround time.Directly supervises numerous ad operations team members.Provides employees timely, candid and constructive performance feedback.Develops employees to their fullest potential and provide challenging opportunities that enhance employee career growth.Develops the appropriate talent pool to insure adequate bench strength and succession planning. Recognizes and rewards employees for accomplishments.Supervises the orientation and training of new employees.Recommends salary increases, promotions, transfers, disciplinary actions and dismissals in conformance with company policies and procedures.Conducts annual performance reviews.Trains new and existing revenue operations team members on systems and processes based on current operational guidelines.Collaborates with local digital teams to ensure they have the understanding of digital systems and are trained on the proper way to submit digital orders.Accountable for the markets he supports and for the quality of deliverables from the Ad Operations team.Aids in identifying opportunities to improve efficiency, consistency, and sharing across all internal teams that impact advertising.Guides implementations and ensures that assigned elements of advertising campaigns are completed in an accurate and timely manner.Ensures digital tickets are assigned and responded to within the posted turnaround time, and escalations are performed daily.Ensures resolution of creative issues; work collaboratively with ad tech team, vendor and/or customers.Works collaboratively with the sales team to ensure recommended campaign modifications for optimal results.In collaboration with the Senior Manager, Ad Ops, creates action plan based on results of monthly campaign reports.Creates a positive professional environment with clients, vendors and internal teams.

Cincinnati, Ohio Area

Supported successful product development and related communications within the team and related departments.Aided in identifying opportunities to improve efficiency, consistency, and sharing across all internal teams that impact advertising.Followed plans and priorities set by established procedures, local client expectations, and internal stakeholders to assist in the overall health of our digital business.Gathered data to assist internal departments with regards to ad inventory, forecasting, and sell through rates.Supported implementations and ensured that assigned elements of advertising campaigns were completed in an accurate and timely manner.Ensured digital tickets were assigned and responded to within the posted turnaround time.Compared reporting with third party to confirm campaign reporting was tracking and campaigns were running as contracted.Troubleshoots on pre-launch creative, working with vendor to resolve creative issues.Supported team with daily campaign analysis and optimization, inventory allocation across sales, promotions.Closely monitored campaign pacing and performance to ensure full delivery and achievement of campaign objectives.Worked with Supervisor-Revenue Operations to interpret the results of monthly campaign reports.Contribute to a positive professional environment with clients, vendors and internal teams.Worked collaboratively with the sales team to recommend campaign modifications for optimal results.Cultivated positive professional relationships with clients, vendors and internal teams.Proactively optimized digital campaigns to achieve targets; review campaign reporting and make strategic optimizations to reach/improve campaign goals.Performed other duties as assigned or requested.

Cincinnati, Ohio Area

Consistently identify opportunities to improve efficiency, consistency, and sharing across all internal teams that impact advertisingLiaise with web production, Sales, Marketing and Analytics regarding planning and prioritization to assist in the overall health of our digital businessAdvise/consult with internal departments regarding ad inventory, forecasting, sell through ratesImplement and ensure that all elements of advertising campaigns are completed in an accurate and timely mannerEnsure complete and accurate revenue recognition in a variety of billing systemsCompare reporting with third party to confirm campaign reporting is tracking and campaigns are running as contractedTroubleshoot on pre-launch creative, working with vendor to resolve creative issuesWork collaboratively with the sales team to recommend campaign modifications for optimal resultsProvide daily campaign analysis and optimizationGenerate monthly client campaign reports and interpret the results, providing key metrics and campaign recommendations to assist the sales team with client retentionCultivate positive professional relationships with clients, vendors and internal teamsAssist in the RFP process for national campaignsCollaborate with Billing team to resolve monthly invoicing queriesManage inventory allocation across sales, promotionsMaintain master inventory avails and sponsorship calendar

Corpus Christi, Texas Area

Responsible for optimizing the content structure and layout of Caller.com to maximize the readability and accessibility of digital content across the Caller-Times three digital media platforms (Desktop/Tablet/Mobile). Responsible for editing and production of digital video content across the digital media platforms. Responsible for ongoing customer support of the core digital site and platform verticals (Obits, Real Estate, etc.).1. Applies SEO best practices to every piece of content2. Enhances the news content with links, maps and slideshows3. Builds out special sections and site features to enhance coverage and increase user engagement4. Assists in the management of user-generated content on the sites5. Responsible for content generation for niche sites as directed by the Digital Media Director6. Updates and interacts with fans/followers on social media7. Coordinates editorial and technical staff to facilitate the migration of content to new media platforms, including video, audio, still photos and graphics8. Assists in online coverage of major news events, breaking news and severe weather to ensure high quality consistent community coverage online9. Writes and edits content to enhance online coverage for all platforms

Corpus Christi, Texas Area

Responsible for customer service support for the Caller-Times online content offerings, including Caller.com and platform verticals such as Obits, Real Estate and Jobs. Handled administrative and support duties, working with technology platforms such as web, tablet and mobile. Handled all incoming customer service calls relating to online platforms.Assumed the lead role in creating content graphics for editorial initiatives and marketing promotions. Took the lead role in creating interactive banner advertising to support the local integrated sales teams.1. Communicated with internal and external customers regarding Digital Product support2. Served as the coordinator responsible for the identification, prioritization and resolution of reported problems and requests3. Reviewed problem resolutions for accuracy, thoroughness, general quality and the opportunity to reduce future problems or questions4. Provided for the assurance that the user is satisfied with the resolution5. Effectively communicated and worked with technology vendors and content management platform representatives6. Created web graphics and promotions7. Provided backup support for digital ad trafficking8. Provided photography and breaking news contributions for editorial staff