US & Global

US & Global work for BMS

US & Global work for Novartis

Clients: AbbVie, Novartis, Alexion, Blue Earth, Exelixis, Incyte-Department Lead: I led the Creative and Digital departments across MedComms, Marketing and Sales Training.-Oversight of a team of 17 and $35mm in revenue-Key contributor to 30+ new business pitches and $5mm in incremental growth-Developed and delivered an 8-week digital curriculum to a cohort of 25 adult learners-Nominated, shortlisted for Trailblazer Award as "Marketer of the Year” by pm360

· Clients: Loxo Oncology, Teva Biologics (Truxima/Herzuma), Legend Biotech (Global brand), Celgene Multiple Myeloma (Revlimid, Pomelyst), Celgene AML (Onureg); as well as client, financial and operational oversight across the book.· Responsible for 3 US launches in biosimilars and I/O· Managed all Content, Design and Experience Design/UX efforts across brands and disease areas.· Responsible for global branding, launch and other pre-commercial activities for a variety of oncology and immuno-oncology companies.· Creative/Content lead on the Data Intelligence Initiative across the Syneos Health network· Led the development of an Experience Design practice covering IA, UX and Content Strategy· Internal advocate and developer of professional training, mentorship and continuous learning modules and curriculum.

Clients: GSK, Endo, Gesu School, Operation Surf, Stokes, Laundry BossResponsible for all Creative/Digital deliverables

Led the Global Marketing team, primarily focused on North America, EMEA, Latin America/SSA, ANZ/ASEANOversight of and execution of all global marketing of authorized training for Apple, Microsoft, IBM, Google Cloud, Infor and other brands, vendors and partners in more than 180 countries.http://www.prnewswire.com/news-releases/apple-names-learnquest-its-authorized-global-training-provider-300289433.htmlhttp://www.infor.com/company/news/pressroom/pressreleases/learnquest-partnership/

Led the strategic development, migration and integration of digital content across the University of Pennsylvania Health System. My primary goal, and that of my team, was to ensure the creative, functional and technical standards we put in place would live up to the world-class expectations for Penn Medicine.- Wrote the editorial voice for Penn Medicine, the first medical school in the US.- Established Digital Content Standards, including blog, SEO and editorial style guidelines.- Created the email process for both consumer and physician audiences.- Refined the video intake process through the creation of web form intake and automation.- Created a RACI model for content development.- Created Lean Video, an agile-like process that cut the time and cost of producing patient videos by more than 60% with the support of the Penn Center for Healthcare Innovation. - Doubled the size of the content team.- Established content relationships with Broadcast Med, Poptent, FiveFive Collective, Penn School of Design and The School of Medicine.- Launched a physician-focused video channel, regionally and nationally.- Led a system-wide photo shoot to capture the essence: "Your life is worth Penn Medicine"- Established the content strategy and key performance indicators for all organic content.

Clients: Astra Zeneca, CVS, Target Pharmacy, SanofiAssociate Creative Director (DH) and Acting Creative Director (RFH). Responsible for leading cross-agency and cross-capability teams on the strategic, creative, functional and technical development of digital communication and brand engagements; including business requirements, content strategy, user experience, information architecture and all phases of creative execution.Creative lead in the complete re-design, re-build and re-deployment of a US-based Content Management System for one of our largest healthcare clients, including the creation of front-end design and content standards, style guides, waterfall processes for off-shore and near-shore development; as well as agency recommendations for SEO, Key Performance Indicators, Best Practices for mobile usability and accessibility.Founder of a product development team called MODUS which specialized in creating scalable, sustainable and ownable digital products, processes and prototypes

Responsible for all on and offline communications on behalf of the brand, reporting to the C suite. Led the positioning, development, branding and launch of the eCO Series—a line of smaller, sustainably-focused residential homes that earned 100% Energy STAR certificationLed a team of developers, designers, art directors and programmers on the development of all creative, on and offline, including in-store displays, video installations and other experiential materials. Maintained an ongoing analysis of leads, traffic, unique visits and metrics associated with all online brand communications with Web Director and Tech, based on Google Analytics.

Clients: Chase, Nestle, Butterfinger, Baby Ruth

Clients: Eli Lilly, Roche Molecular Diagnostics, Memorial TournamentContent lead for HCP and Consumer focused communications. Contributor to numerous RFPs, award submissions and agency self-promotions.Clients: Eli Lilly, Genentech, Genzyme, Memorial Tournament, Roche Pharmaceuticals, Roche Molecular Diagnostics

Branding, naming, packaging, POS and traditional advertising to launch POMWonderful, Almond Accents and Teleflora seasonal campaigns.Clients: Sunkist, Teleflora, POMWonderful

Clients: Illinois Office of Tourism, Cleveland Clinic Health System, ORBIT, Wrigley's

Clients: Microsoft, Mirage Hotels, ABSOLUT, Coca Cola, Discover, Ford

Clients: Apple, Nissan, Infiniti, ABC, Energizer, Polygram Films, Kinko's