Dan Cafiero Email & Phone Number

New York, US

Fremont, CA, US

• Orchestrated multi-channel ABM campaigns, driving $6 million in actualized revenue and influencing $22 million in pipeline growth.
• Boosted sales-ready leads by 38% through optimizing Demandbase scoring models and integrating intent signals.
• Spearheaded the development and execution of full-funnel, omni-channel ABM campaigns across Demandbase, LinkedIn, and direct buys (BANT programs).

San Francisco, California, US

• Developed a full-funnel account based marketing strategy focusing on digital activation, marketing automation, and sales enablement.
• Created target account list based on account scoring methodology for fit, intent, and engagement scoring.
• Built a 1:Many ABM Program including content syndication, paid social, and conversational AI.

London, London, GB

• Led global account-based marketing initiative for Citrix, resulting in $7M pipeline
• Managed lead generation campaigns for Dropbox and Natera, including content creation
• Created global brand awareness campaigns for FireEye and Riverbed, designing webpages and brand videos

New York, New York, US

• Managed integrated marketing campaigns for Intel, focusing on partnerships with key brands in the artificial intelligence market.
• Produced mechanism of action video highlighting Intel's security enclave for blockchain and cryptocurrency fraud prevention.
• Led global campaigns for Intel, including 5G DC initiatives and out of home takeovers.

Sausalito, CA, US

• Co-managed the launch of targeted campaign efforts for Allergan's facial aesthetic brands, reaching over half a million users
• Oversaw digital, print, and social marketing efforts, including content creation for Doximity and an Experience Program
• Conducted program-wide creative redesign efforts to recruit new demographics and produced digital content featuring Deion Sanders

Dallas, Texas, US

• Co-managed the creation of an interactive virtual reality experience targeting HCPs for medical conventions and Aqua Pharmaceutical's national sales meeting
• Led community management for the Tasigna Facebook campaign, collaborating with Facebook representatives to establish best practices
• Managed media channel campaigns for Tasigna, partnering with Mayo Clinic and Web MD to drive consumers to patient support websites

New York, NY, US

• Developed strategy targeting RNs based on client data to promote Jadenu at ASH
• Led geotargeted campaign using banner ads at ASH to reach key audience
• Managed budget control records and monitored project timelines for efficiency
• Led internal status meetings with various department heads for seamless collaboration

Brooklyn, NY, US

• Managed large experiential marketing and production events including a Nike Women’s LeadershipConference with over two thousand attendees, directing and scheduling one hundred staffers
• Generated event proposals, procured licenses and permits and managed staff onsite
• Researched competitors and vendors, maintained outreach through social media and reconciledmonthly financial statements and expense reports

Lancaster, Pennsylvania, US

• Managed a team of 5 individuals to execute 15 events at Franklin & Marshall College, ensuring creative and appealing experiences with a $25,000 budget.
• Developed and presented marketing strategies to various campus organizations to promote events and increase attendance.

• Managed prospect development, including identification, prioritization and initial contact
• Assisted with call preparation; created agendas, pitch books and product collateral
• Provided analytic support and managed marketing campaigns and plans to drive key business goals

Dresher, Pennsylvania, US

• Coordinated and planned monthly consulting seminars with small business owners to enhance their digital marketing knowledge and skills.
• Developed and implemented innovative marketing initiatives and programs to drive engagement and support various product lines.
• Updated and managed social media platforms, successfully connecting with over 500 small businesses to increase brand visibility and engagement.

Bachelor Of Arts (Ba), Business And American Studies Joint Major

Business & Liberal Arts

Ethnomusicology & Film