What does Zyte say to who, how, and where? I make sure Zyte has a clear and convincing message and we communicate in our highly technical and competitive space using product led marketing.

Before there were influencers, there were bloggers. I was one of the few who wrote for fun of it (and the odd all inclusive trip to a distillery) - I ended up traveling around the British isles reporting on whisky news, events and meeting some amazing people along the way. I had a large global audience including most of the top industry players. I closed this after 10 years as both myself and my co-editor lost interest.

I've had huge fun creating and growing one of the most trusted virtual high end virtual/hybrid event platform and broadcast providers inconf.tv. It's still going strong, managed by an amazing team of people I've known and worked with for years. As the product and marketing lead, I built the digital product and managed all aspects from UI to data security. Day to day I managed the development team, agencies and clients as well as internal innovation projects, and promoting a positive company culture.

I helped SaaS and technology companies grow using digital marketing and product management. I specialized in early-stage and data-driven applications, marketing them within the AI, data science and marketing technology world.I've helped several companies achieve large VC funding rounds, and have been through acquisitions and mergers several times. If you have an amazing product and need to get it to market, that's what I do.

As a freelance product and marketing director, I've helped a number of companies including: Diffbot - Defining the Goto Market Strategy for a cutting edge technical data product.Doorda - Launching their world leading data API products

Linkdex was a SaaS SEO Platform which I helped in its growth and acqusition plans, untill it was eventually acquired by ScribbleLive. I worked with the Chief Strategy and Chief Technical Officers to manage all aspects of product roadmap and specifications, as well a product marketing and brand development.

I was taken on by the tech startup import.io to grow their user base, creating steady and increasing user acquisition channels for there innovative product and new market. Aiming to smooth out 'spikey' growth, I brought an analytical and data-driven approach to their marketing and engagement programs, complementing their already excellent event and PR team with SEO, product marketing and growth marketing skills.As this was a startup I often found myself a product management role too, liaising with marketing, support, and development.I helped import.io the team achieve over 250k signups, increase in product signup rates, and helped create an inbound lead funnel any Saas company would kill to have.Import.io is a product like no other, and achieved phemonimal early stage growth thanks to a data driven marketing strategy, good product and marketing team comunication and VC money. The projects I'm particularly proud of, was the company re-brand (their current website is no longer representative of the work done), and the building of the new MQL focused website which will be a huge leap forward for the company, allowing us to create a much more highly leveraged marketing team, by focusing on marketing the product.I also enjoyed reducing the paid avertising cost per acquisition by 87.5% for new users, and in how I was able to integrate marketing into the product itself while adding value to the user - never interrupting or taking away from them.

Contract Role: DNX (B2B agency of the year) hired me to cover increased demand for digital marketing and data analysis. I improved their reporting, and tied together all their mutli-channel efforts into a single reporting UI.

Contract Role: I worked with WordTracker as a business development contractor to test/explore creating a sales pipeline for their brand new keyword dataset product.Working closely with Mike, I developed £500k pipeline from scratch proving the market, and laid down the foundations for a success goto. market strategy.

Contract Role: I assisted in the UK site roll out and in-product-discovery maximising conversion rates.My core focus was working to ensure a smooth and successful product launch, to increase cross and up sales across emergent technologies/products, and to manage product presence on their web properties.

I joined Optix and helped shape the agency as a whole, adding new digital services and focusing on more profitable and valuable long term relationships with higher value clients.Recruited, trained, and lead a talented digital marketing team taking Optix from delivering creative digital strategies for international airlines, universities, tourist attractions, e-commerce stores, and global enterprises.

SEO for fashion e-commerce clients in a stop gap role following the 2008 financial crisis.

Started as a front end coder, doing CSS and cross browser compatibility. Added skills to become a SEO and Digital Marketer.

I joined a team of 2 others to create a website selling/offering MP3 travel guides Via download. www.sound-guides.comI was the front end web person on this job, I worked along side a PHP programmer and a content producer.For this site I produced XHTML, CSS, Flash, Graphics and Design tweaks