Daniel Alpert Email & Phone Number

Daniel is a CRM Strategy Consultant at Merkle. Mr. Alpert brings a wealth of insights and practical hands on experience from 20 years of work in the financial services, consumer packaged goods, and pharmaceutical industries. With a focus on digital transformation he provides organizational and business process expertise to global companies striving to increase productivity, improve quality and achieve a customer-centric approach to interacting with its customers. Clients Daniel has most recently worked with include MetLife, AXA, BOSE and Regions Bank.Daniel joined Merkle in 2013 from IBM Global Business Services where, as a CRM Strategy Consultant, he provided business process management expertise to clients including American Express, Bank of America, Southwest Airlines, and Royal Caribbean Cruise Lines. Before IBM, in innovation roles at Unilever and Pfizer, Daniel led the introduction of Consumer Direct Marketing capabilities in industries traditionally focused on selling through retailers and medical professionals. Daniel started his marketing career with Citibank where as VP, Regional Loyalty & Strategic Alliances based in Singapore he developed and launched credit card rewards programs in 11 countries in Asia Pacific. Daniel received his MBA from NYU Stern School of Business, holds a Bachelor of Arts in Psychology from Syracuse University and is based in New York.Specialties: Key Skills • Customer Centered Business Transformation • Customer Experience Journey Mapping and Use Case Development • Interactive and Direct Response Marketing Strategy• Targeting, Segmentation and Cross Channel Delivery Optimization• Web Media and Campaign Performance Analysis • Operating Model and Business Process Design Recommendations• Brand Communication Planning and Loyalty Program Development• Digital Technology Capability Assessments

Listed skills include Crm, Strategy, Analytics, Segmentation, and 29 others.