- Conceptualise and launch Always-on and Ad hoc cross-sell campaigns to existing customers to drive incremental sales - Manage the implementation of Group-wide Marketing Cloud solutions in Singapore - Lead the growth of Mass Segment through direct to distributor programmes with incentive schemes and product propositions (Tied Agency, Independent FA, Bancassurance (SCB/UOB))- Drive uplift in Young Families and Golden Age sub-segments through hyper-personalisation and targeted programme- Creative development & execution of EDM/SMS campaigns to generate leads and acquire new-to-Prudential customers- Creative Agency management- Oversee automation and development of lifecycle triggered campaigns to drive retention and grow customer base - Management of junior staff to launch campaigns- Coordinate department budget for advertising and marketing spends

- Launch and conceptualise Emerging Affluent (EA) Segment proposition- Drive cross-departmental campaigns to increase lead generation and sales for the Emerging Affluent Segment using marketing automation platforms such as Salesforce Marketing Cloud and Sales Cloud.- Define content strategy to move customers down the sales funnel.- Curate and develop articles for PURSUE website (prudential.com.sg/pursue)- Develop social posts and videos with micro influencers for PURSUE.- Engage and hold training sessions for Distributors/Sellers. - Manage Lead management and Nurture from sources such as Events, Media spending, Organic channels and Website.- Manage Lead management and customer engagement campaigns from Pulse by Prudential App users- Use Paid Media channels (IG/FB, Google Display) and Advertisting studio to drive lead generation through thematic messaging

Key responsibilities in my role include:- End to end management of Always-On Campaigns on Salesforce Marketing Cloud- Building customer engagement and retention through eDM and SMS channels - Generating reports and requirements on Qliksense Dashboards- Creating, executing and refreshing tactical campaigns for target segments based on business data insights and macro company strategy- Creation and maintenance of sales reporting cycle together with customer engagement statistics- Customer experience strategy and implementation for Digital Sales Platforms- Ongoing nurture to increase policy holdings of the Mass segment

Embarked on my first rotation in the Technology Department(Jul-Dec 2017) working with multiple project teams to deliver process improvements to the company through an AI-driven eClaims system. Spent my second rotation in the Product Department(Jan-Jul 2018), working with the Product Strategy Team to deliver a customer-centric Product Proposition. My role included strategic analysis for upcoming products, performance tracking, and in-depth competitor research. Key achievements include the streamlining of our product suite and supporting the initiation and launch of PruTripleProtect. My third rotation was in the Operations Department, involved with the processing of Integrated Shield Plans, and transferring this knowledge into actionable insights for the delivery of an eClaims solution as a Product Owner in an Agile environment. In my tenure the team was able to successfully implement Straight-Through Processing of Pre-Post Hospitalization Claims. My final rotation was in the Digital Proposition team, specialising in Always-On Digital campaign management, reporting and creation. This was to become my permanent role in the company. Always seeking to acquire knowledge and skills regarding data analytics, delivering customer value and project management. Completed M5, M9, M9A, HI Qualifications (August 2017) Completed Dip. CIIWill be completing ACII Accreditation in 2019

Planned and executed a company-wide appreciation event.Independently negotiated with corporate partners for customer benefits.Formed relationships with multiple corporate partners for the company.Performed research for improvements to the PruPrestige Programme.Used data to propose new departmental initiatives.Planned and executed client engagement events.

Daily media monitoring and involvement with company internal and external communications. Provided assistance with OCBC Cycle and SEA Games communications.Composed and published an article in the company's internal newsletter.Helped to craft post-event survey for OCBC Cycle.