Leads and manages a 12-person regional marketing team to support the N9 Fleet & Family Readiness programs at Naval Station Everett, Naval Base Kitsap and Naval Air Station Whidbey Island. Provides expert guidance and counsel on all matters relating to communications, marketing policies and services.Initiates, directs and implements comprehensive marketing, public relations, and sponsorship/advertising sales initiatives that have resulted in increased program participation and improved customer satisfaction.Directs the management and coordination of the marketing and design teams, overseeing the creation of compelling and engaging marketing materials across various channels.Establishes and executes an annual budget for the Regional Marketing Office, ensuring alignment with the annual N9 Business Plan objectives.

I was responsible for developing and implementing marketing plans and strategies and developing comprehensive communications for audiences at Naval Station Everett. I worked with the Navy Region Northwest’s Fleet and Family Readiness program managers to develop and manage its marketing and communications.Primary writer and editor of print and digital/online/social media content, photography, event and program marketing, market research, and planning, executing and evaluating marketing and communication programs.

I use my woodworking and carpentry skills to assist and support customers with their product needs, purchases, and loading of wood and construction material.

At AAA, I managed, marketed, and implemented AAA Washington’s Traffic Safety Programs, advocated for traffic safety legislation, and provided public, employee, and member education and communication on traffic and driver safety issues. I developed marketing, social media and public relation strategies for AAA Traffic Safety Programs that resulted in consistent growth in sales to AAA’s Driver Improvement Courses, traffic to its Teen and Senior Driver websites and increase in the number of Washington elementary schools that participated in the AAA School Safety Patrol Program. I worked effectively across multiple teams and with senior leaders to manage projects, campaigns, and events that constantly met established goals, budgets, and timelines, and with results that met or exceeded expectations. My position at AAA had me working directly with vendors and suppliers to solicit bids, quotes and offers to procure a variety of requirements and administer contracts for traffic safety programs, events, and special projects.I provided written content for media releases, magazine and newsletter articles, and developed blog and social media content for the news media, internal and external audiences, AAA publications and for traffic safety partner organizationsI managed and planned AAA’s legislative efforts to get distracted driving legislation passed, and worked directly with state legislators, state agencies, and legislative workgroups on driver education, traffic and transportation issues. My responsibilities included partnering with state and county agencies and community coalitions in an advisory capacity and to provide communication support on issues ranging from teen drug and alcohol use, senior and teen drivers and impaired and distracted drivers.I conducted more than 40 presentations to senior groups, community and social organizations and professional organizations.I left AAA to persue personnal passions in fine woodworking.

My responsibilities while working at WSP’s Government and Media Relations Office was to create and implement internal and external communications, public safety media campaigns, and media events for local or statewide audiences. I developed and coordinated communications plans, strategies and tactics to deliver key messages and information to the media and the public on a wide range of law enforcement, traffic safety issues and critical incidents. I created and managed a $350K marketing and earned media campaign for a commercial vehicle safety program that led to 15 television, radio and print news stories in local and national media, reached an audience of well over 10 million and led to national recognition by the Federal Motor Carrier Safety Administration and had law enforcement agencies from three other states copy the program.I created a Trooper Cadet hiring media and advertising campaign that resulted in a 15% increase in job applicants. Partnered with division managers, teams, task forces, and agency executives to anticipate and respond to emerging issues.Researched and analyzed traffic data and trends to develop communications strategies, key messages, and presentations for executive staff, division commanders and to answer reporter inquires.I provided written and visual content for WSP’s quarterly employee magazine, press releases, newsletters, speeches for senior leaders, annual and semiannual reports.I assisted WSP in coming out of the social media dark ages and was able to establish a strong, visible social media presence on Facebook and Twitter. I did this by managing, developing and engaging the public with creative and responsive content.I helped establish WSP’s Basic Public Information Course and oversaw its certification as an approved Washington States Emergency Management Division course. I was also the Course Manager and an instructor for the course.

As a full-time active duty senior enlisted supervisor, I was responsible for leading, training and managing a diverse 15-person team and equipment for Public Affairs missions within the United States and deployments overseas.I supervised and managed the day-to-day operations, training, and logistical support for a Public Affairs unit. I worked closely with commanders and senior management to develop the organization’s long-term strategic communications, plus operational planning and training requirements. As a Broadcast and Print Journalist, I reported, captured visual content, edited and produced stories for multiple platforms on deadlines, such as magazines, newspapers, newsletters, television and digital channels.I provided photograph and video support for public affairs and community events for the U.S. military and allied military units.I was responsible for developing and implementing Army Reserve Public Affairs communication plans and programs for internal and external audiences.I developed, implemented and managed the unit’s training program that receive recognition by the U.S. Army leadership for producing highly skilled and qualified Public Affairs soldiers.