Direct management of distributors and OEMs located in LATAM.Lead a multidisciplinary team in Brazil, USA and China reporting directly to LATAM Sales Director in USA.Responsible for Branco branded products global exports.Close and signed contracts with current and new partners, following the corporate governance and Compliance rules.Develop marketing campaigns to improve brand awareness backed by a healthier portfolio (higher gross margin) and new products.Ensure compliance with in-country sales and marketing requirements based on local legislation which including products certifications.Support the collection processes ensuring the order-to-cash flow working together with exports, supply chain and financial teams.Lead after sales efforts to tackle issues on their root cause, including warranty claims and technical partners training.Developed the export business processes (order-to-cash) to control and organize information flow making clear the responsibilities and roles of each department.Created the strategic plan to launch Allmand brand in Brazil, being responsible for brand positioning, pricing strategy, identifying potential customers, sign regional distributors and sales forecast.

Created the strategic plan to launch Allmand branded products in Brazil, being responsible for brand positioning, pricing strategy, identifying potential customers, sign regional distributors and sales forecast;

Leaded of Brazil marketing team with 4 associates;Responsible for successful results in sales, margin increase, product mix definition, new promotion formats, P&L, events and overall results of the power tools business in Brazil reporting directly to Sales Director.Developed promotions and campaigns for strategic products with great results even during strong market contraction.Improved product availability in 40% based on accurate sales and demand forecasts leading to reduction of inventory costs and lost sales.

Directly responsible for sales to major rental stores accounts. Managed over 15 distributors responsible for selling to small rental stores,Leaded company’s commercial team in sales to mid-sized rental stores.Increased the active customer base by 100%.Introduced a new credit line (SupplierCard) with payments up to 12 installments and zero credit risk, reducing receivables in 65 days.Created the RENOVAR program, replacing all competing products in the customer's fleet.Held more than 30 business events.

Responsible for direct sales to 120 customers including, small and Mid-sized Retailers, Key Accounts, Wholesales and Home Centers.Lead technical team to promote sell-out activities including product hands-on training to end-users and customer’s sales force.Managed the regional distributors focusing on sales targets, product portfolio increase, capillarity and active dealers in order to promote the brand and sell out.

Responsible for sales of accessories in Southeast, Midwest and Northeast of Brazil, dealing with direct and indirect customers generating a revenue of more than 4 million BRL;Prospected specialists in abrasives and other product lines with huge purchase volume;Coordination of homologation tests and technical demonstrations in conjunction with technical consultants for large consumers and end-users;Conduced technical training for vendors and end users;