- Identify and cultivate strategic partnerships (content & creative, Generative AI) to enhance customer and member experiences. - Oversee API integrations and support go-to-market strategy and execution, to drive customer adoption.

Responsible for helping shape product roadmaps through customer research and driving go-to-market strategy to bring innovative advertising experiences to market.- Drove product strategy bridging short-term execution and long-term vision- Identified opportunities by conducting industry research through quantitative, qualitative, and competitive analysis- Advocated for improvements through analysis of product and customer feedback- Led go-to-market efforts globally to support product launches and scaled adoption- Managed cross-functional activities including alphas, betas, positioning, policy, and product documentation- Partner with Product Management, Engineering, Sales, Marketing, Legal, Communications, and other key teams

Reflektive is an employee performance development suite, designed to help optimize employee productivity and engagement. Backed by Andreessen Horowitz, Reflektive's client list included Pinterest, Glassdoor, Lyft, Optimizely, Instacart and Thumbtack. Responsible for Core services, including: localization, roles and permissions, internal customer success tools.

- Developed internal and external facing marketing materials to enable sales and marketing teams to attract new customers.- Built positioning and messaging that to drive sales and customer adoption.- Organized competitive intelligence to inform product teams on industry landscape and pricing.- Created and executed go-to-market strategy and launch plans.- Managed salesforce admin and Marketo to track and optimize marketing / sales funnels.

- Accelerated advertiser success by forming and nurturing partner integrations via API. - Managed alpha / beta program launches, communications, and research process.- Identify growth opportunities for the partner ecosystem.- Increased adoption for priority advertising products by developing launch strategies and leading cross-functional collaboration among teams.- Drove collaboration on projects among cross-functional teams including product management, product marketing, engineering, and sales.- Supported the Ads API team, which enabled developers and advertisers to build programmatic ad solutions, which grew from $0 to >$1BN+ in 2 years.

Optimal is the leading social media analytics and advertising software company. Based in San Francisco, our systems automate the process of helping advertisers make and execute better media buying decisions. - Oversaw brand messaging and communication with clients, prospects, and press- Worked cross-functionally with product and sales teams to design business presentations, sales collateral, and provide training on new product capabilities- Managed PR responsibilities, and organically grew relationship with Forrester analysts, leading to inclusion in Forrester's 2014 Social Wave Report

My team specialized in digital marketing and strategy. We covered the full spectrum of marketing and brand management: planning, negotiations, operations, analytics, technology implementation, creative & form optimization, and business development.Clients: TurboTax, Citi Loans, Home Depot, HitachiResponsibilities and Results:- Helped grow Initative's digital practice from its base of TV, OOH, print offerings.- Managed multi-functional teams in charge of media strategy development, vendor research, analytics, and operations. - Developed and executed Intuit Turbotax's digital strategy, contributing to 18-36% YoY growth in online sales. Helped TurboTax transition from selling CD software to SaaS. Awarded OMMA Best Integrated Financial Services Campaign and finalist for DPAC Awards, Best Digital Direct Response Campaign.- Negotiated the first and only AOL Homepage takeover where TurboTax's logo was integrated into AOL's logo. - Designed media and creative strategy for Citi loans to improve user acquisition rates and cost efficiency.

Consorte Media, Inc. connects companies with Hispanic customers online.

Responsible for managing campaign opportunities for clients. Optimized online advertising response rates, and provided direction for online banner creative concepts.

Responsible for campaign management, product definition, category development, analysis for margin and volume opportunities.- Managed $3MM+ monthly media budget. Drove revenue increases of 100% over 8 months.- Met and exceeded margin goals, contributing to team’s quarterly margin growth from Q1 2005 to Q1 2006.- Modeled ROI projections and oversaw advertisement implementation on major publisher sites (eg. AOL, Yahoo)- Defined and documented NexTag’s organic software to create automated internal systems for Business Development and Campaign Management teams- Managed advertisement testing and analysis, and collaborated with designers to optimize assets.

Responsible for running and creating test cases/test suites, performing regression testing, verifying claimed bug fixes and entering data into bug tracking system.

Developed a customer database using SQL, JSP